@bubble
Instagram · Carousel
@bubble Our secret to happy skin is always JOY ✨ Derm Developed, Clinically proven formulas, plus the fun. Who said skincare has to be so serious? Shop Leighton’s faves at our link in bio. 🧡
Trending short videosWoman happily showcasing colorful skincare.
The edit1 shot · 2 text
Shots Text
Performance
- Views
- 419.9K
- Likes
- 28K
- Comments
- 1.5K
- Engagement
- 7%
- Outlier
- 9.9×
Video #15198 · Carousel
Woman happily showcasing colorful skincare.from @bubble
[01]
Overview
This is a three-photo carousel ad for the skincare brand Bubble. It features a female model with reddish-blonde hair happily posing with and using two different moisturizers. The photos use bright, solid-colored backgrounds to make the colorful product packaging and the model pop, aiming to associate the brand with joy and effective skincare.
[02]
Simple outline
- 1Establish curated collection
- 2Showcase first hero item
- 3Reveal companion item
- 4Direct to purchase
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 45%
Our secret to happy skin is always JOY ✨
Visual hook · 55%
Bright, contrasting color palettes (orange, teal, and blue) combined with a smiling model making direct eye contact create an immediate feeling of warmth and positivity. The close-up shots of the model and the uniquely shaped, colorful products are visually engaging and interrupt the typical social media feed.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Present the first premium item in a curated collection using minimalist, standardized text to establish the aesthetic and format.
Payoff
The final slide completes the visual mini-collection, seamlessly handing off the engagement to the caption's overarching narrative and call-to-action.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Curated Catalog Showcase
A minimalist, highly visual digital lookbook that presents a curated selection of items using identical, spec-focused text overlays, relying on the caption to drive the overarching narrative and call-to-action.
- 1
The Hero Feature
Introduce the primary item with standardized nomenclature and specifications to set the baseline.
- 2
The Lineup Expansion
Reveal the next item in the collection, maintaining exact formatting to emphasize cohesion and allow for easy comparison.
Themes
Techniques
Trends
Post caption
Our secret to happy skin is always JOY ✨ Derm Developed, Clinically proven formulas, plus the fun. Who said skincare has to be so serious? Shop Leighton’s faves at our link in bio. 🧡
Text overlays
branding · photo_0
BUBBLE SLAM DUNK HYDRATING MOISTURIZER 1.7 FL OZ / 50 mL
branding · photo_2
BUBBLE CLOUD SURF WATER CREAM MOISTURIZER 1.7 FL OZ / 50 mL