Viral Hooks
Trending short videosNew makeup collection product launch
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@refybeauty

TikTok 路 Carousel

@refybeauty Introducing the Watercolor collection, designed to not only simplify your routine, but redefine how you wear makeup. A sheer, water-based bronzer and blush that melt seamlessly into the skin, creating a soft wash of colour that can be built up or worn effortlessly sheer. Designed with a skin-first approach, the formula is infused with Cerafluid to support the skin barrier and lock in moisture, alongside green tea water to help keep skin calm, fresh and comfortable throughout the day. Watercolour was created to feel lighter, more intuitive and easy to wear. Makeup that fits around your life, not something you have to plan or perfect. Pre-order via the link in our bio 馃 #watercolor #newproduct #newmakeup

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Performance

Views
1.6M
Likes
6.1K
Comments
177
Engagement
0.4%
Outlier
1.7脳

Video #44912 路 Carousel

New makeup collection product launchfrom @refybeauty

[01]

Overview

This is a 13-slide photo carousel from the beauty brand REFY, introducing their new 'Watercolor Collection'. The post systematically presents new water-based blushes and bronzers, showcasing each available shade with product swatches and photos of diverse models. It also introduces a new makeup brush and concludes with launch details and a call to pre-order.

[02]

Simple outline

  1. 1Announce the master collection
  2. 2Introduce product categories sequentially
  3. 3Showcase all variations within categories
  4. 4Close with a launch-focused CTA

[03]

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[04]

Classification

Format
Carousel
Concepts
Product ShowcaseShowcase CarouselGuide Carousel
Elements
Text OverlayGrid Layout ShowcaseMinimalist LayoutFlat Lay
Account
Brand
Topics
MakeupProduct LaunchCosmetics / SkincareBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook

Introducing the Watercolor Collection

Verbal hook

Introducing the Watercolor collection, designed to not only simplify your routine, but redefine how you wear makeup.

Visual hook

A clean, aesthetically pleasing flat lay of sleek, minimalist makeup products against a neutral background. The open compacts revealing the unique, textured product inside create immediate visual interest and curiosity.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Collection Reveal: A single, high-level slide that announces the name and theme of the entire collection, establishing the context for everything that follows.

Payoff

The Launch & Engagement CTA: The final slide provides crucial logistical information (date, time, how to buy) and poses a direct, purchase-oriented question to the audience to drive comments and conversion.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Collection Unveiling Framework

A systematic, hierarchical reveal of a new product line. The carousel moves from the broad collection concept to specific product categories, then drills down into every available variation (e.g., shade, style) using a repeating visual formula, before concluding with a launch announcement and call to action.

  1. 1

    Product Category Introduction

    A dedicated slide that introduces a specific product type within the collection. It explains the product's core benefit and lists the available variations to set expectations for the following slides.

  2. 2

    Variation Showcase Loop

    A series of repeating slides, one for each variation (e.g., shade, flavor, style). Each slide uses a consistent visual format to allow for easy comparison and to help the user self-select their preferred option. This entire loop is repeated for each product category.

  3. 3

    Accessory/Tool Spotlight

    A slide dedicated to a complementary item (like an applicator or accessory) that enhances the use of the main products, adding value and a potential upsell.

Themes

  • natural beauty
  • minimalism
  • skin-first makeup
  • product innovation

Techniques

  • product photography
  • studio portraiture
  • color swatching
  • graphic design

Trends

  • water-based makeup
  • no-makeup makeup
  • inclusive shade ranges

Post caption

Introducing the Watercolor collection, designed to not only simplify your routine, but redefine how you wear makeup. A sheer, water-based bronzer and blush that melt seamlessly into the skin, creating a soft wash of colour that can be built up or worn effortlessly sheer. Designed with a skin-first approach, the formula is infused with Cerafluid to support the skin barrier and lock in moisture, alongside green tea water to help keep skin calm, fresh and comfortable throughout the day. Watercolour was created to feel lighter, more intuitive and easy to wear. Makeup that fits around your life, not something you have to plan or perfect. Pre-order via the link in our bio 馃 #watercolor #newproduct #newmakeup

Text overlays

  • title 路 photo_0

    Introducing the Watercolor Collection Water Blush, Water Bronzer + Duo Brush 2.0

  • informational 路 photo_1

    MEET WATER BLUSH A sheer and hydrating water based blush. Designed for real life, to enhance skin without looking like makeup. Available in three shades: Lychee, Apricot & Acai

  • contextual 路 photo_2

    LYCHEE Bright pink with warm tones

  • contextual 路 photo_3

    APRICOT Soft coral with warm tones

  • contextual 路 photo_4

    ACAI Deep berry pink with cool tones

  • informational 路 photo_5

    MEET WATER BRONZER A sheer, hydrating water based liquid bronzer that melts seamlessly into the skin for a dewy, veil of warmth. Available in 5 shades: Cove, Bay, Sol, Palm & Selene

  • contextual 路 photo_6

    COVE Fair to light neutral bronze with soft warmth

  • contextual 路 photo_7

    BAY Light to medium golden brown

  • contextual 路 photo_8

    SOL Medium golden bronze with warm, sunlit tones

  • contextual 路 photo_9

    PALM Tan to deep bronze with warm tone

  • contextual 路 photo_10

    SELENE Deep bronze with warm tones

  • informational 路 photo_11

    MEET DUO BRUSH 2.0 A dual-ended face brush designed for seamless application of liquid bronzer & blush Made with ultra soft vegan fibres!

  • call-to-action 路 photo_12

    Coming 4th of June. 10am BST 馃槈 Pre order via the link the bio! which shades are you picking up?

New makeup collection product launch | Viral Hooks