@rhode
Instagram · Carousel
@rhode gone masking ❄️ @haileybieber wears peptide lip boost in sugarmint, our new plumping lip mask for bouncy, cushiony-soft lips. ✨ feels like: a thick, tingly-yet-comfy mask ✨ looks like: a rosy balm that goes on clear ✨ smells like: a refreshingly sweet mint ✨ made with: 4 peptides, VBE, konjac hyaluronic acid complex ✨ FYI: cruelty-free, vegan, gluten-free, dermatologist-tested arriving very first to rhodeskin.com on february 9th at 9am PT.
Performance
Video #17787 · Carousel
[01]
A carousel of six editorial-style photos featuring Hailey Bieber in a snowy, mountainous landscape to announce and promote the launch of a new 'peptide lip boost' mask for her skincare brand, Rhode. The images establish an aspirational, cozy-yet-chic winter aesthetic, associating the product with a luxurious lifestyle.
[02]
[03]
2.9M1.4×Hailey Bieber retro car photoshoot@rhode · Lifestyle Showcase
11.4M76.7×Celebrity on giant pink bottle@rhode · Event Showcase
4.9M60.1×Hailey Bieber beauty campaign photo@rhode · Product Promo
3M20.1×Hailey Bieber's bronzed nighttime glam look.@rhode · Inspo Lookbook
1.6M3×Vibe-focused brand lifestyle montage@rhode · Vibe Showcase
3.7M2.2×Hailey Bieber rhode skin brand collage@rhode · Milestone Celebration
3.2M2.2×Celebrity selfie wearing eye patches@rhode · Hype Teaser
1.8M7.8×Celebrity spring makeup look close-up@rhode · Product Showcase
1.7MHailey Bieber TIME magazine cover@rhode · Milestone Celebration
6.3M4.3×Hailey Bieber on beach with giant Rhode product.@rhode · Product Promo
3.1M2.1×Hailey Bieber wearing pink blush@rhode · Product Showcase
2.7M1.6×Hailey Bieber mirror selfie with rhode sign@rhode · Lifestyle Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 25%
gone masking ❄️
Visual hook · 75%
The immediate visual hook is the strong juxtaposition of a person dressed in minimal clothing (a cozy sweater with no pants) within a vast, cold, snowy landscape. This unexpected and slightly surreal scenario creates pattern interruption and captures attention instantly.
[06]
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Show dressed for in the middle of .
[07]
The promise the opener makes, and how the video pays it back
Hook
A striking, text-minimal opening slide that relies purely on brand identity and a strong visual to stop the scroll and establish the vibe.
Payoff
A final aesthetic shot anchored by the brand logo, designed to leave a lasting visual impression while seamlessly directing the user's attention to the caption for launch details and the CTA.
[08]
The structural pattern this video runs on
Framework
The Minimalist Aesthetic Teaser
A highly visual, low-text sequence that uses brand recognition and aesthetic imagery to build desire, pushing the audience to the caption for the actual product details, specifications, and call-to-action.
The Identity Anchor
Establishes immediate authority and aesthetic tone using only the brand name or logo as an overlay on a high-impact visual.
The Subject Reveal
Introduces the specific name of the new product, feature, or concept, pairing the brand identity with a concise, punchy title overlay.
The Visual Immersion
Strips away descriptive text entirely to focus purely on texture, lifestyle application, or visual proof of the offering across multiple slides.
gone masking ❄️ @haileybieber wears peptide lip boost in sugarmint, our new plumping lip mask for bouncy, cushiony-soft lips. ✨ feels like: a thick, tingly-yet-comfy mask ✨ looks like: a rosy balm that goes on clear ✨ smells like: a refreshingly sweet mint ✨ made with: 4 peptides, VBE, konjac hyaluronic acid complex ✨ FYI: cruelty-free, vegan, gluten-free, dermatologist-tested arriving very first to rhodeskin.com on february 9th at 9am PT.
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PEPTIDE BOOST
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