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Trending short videosAesthetic lip balm product photo
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@summerfridays

Instagram · Carousel

@summerfridays Meet our two new limited-edition holiday Lip Butter Balms 🍬 Sugar Plum — a sheer plum with sugar plum sweetness that melts into lips for buttery hydration and a soft wash of color Mocha Bonbon — a sheer neutral beige with golden shimmer and mocha flavor that melts into lips for buttery hydration and a hint of shimmer Two new lip treats, here for a limited time this holiday season 🎁 Shop early on the @sephora app September 21 Coming soon September 22 @sephora @sephorauk @sephoramiddleeast SummerFridays.com @revolve @cultbeauty @spacenk @sephoramiddleeast September 25 @kohls October 27 @meccabeauty November 23rd @amazon

View original on Instagram

Performance

Views
2M
Likes
132.1K
Comments
950
Engagement
6.7%
Outlier
53.9×

Video #41510 · Carousel

Aesthetic lip balm product photofrom @summerfridays

[01]

Overview

A professional product photograph for the brand Summer Fridays, showcasing two new limited-edition holiday lip balms. The products are arranged in a still life with props like chocolate and sugared plums to visually represent their 'Mocha Bonbon' and 'Sugar Plum' themes, creating a sensory and indulgent appeal.

[03]

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[04]

Classification

Format
Carousel
Concepts
Product ShowcaseAesthetic PairingThemed Announcement
Elements
Thematic StagingMood LightingShallow Depth of Field
Account
Brand
Topics
Cosmetics / SkincareBeautyProduct Launch

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 30%

Meet our two new limited-edition holiday Lip Butter Balms 🍬

Visual hook · 70%

A highly stylized still life composition featuring beauty products alongside delicious-looking desserts like dripping chocolate and sugared plums. The rich colors, glossy textures, and sensory-evoking props create an immediate and appealing visual hook.

[06]

Hook template

Steal this for your own video

A [product] arranged beside [sensory prop] that visually represents its [flavor, scent, or theme] — no text needed to make the connection.

  • — A vanilla body lotion nestled beside a split vanilla bean and honeycomb on a marble surface, letting the ingredients do the storytelling.
  • — A pumpkin spice protein powder propped against roasted cinnamon sticks and a carved pumpkin half, making the flavor unmistakable at a glance.
  • — A fresh-cut grass candle placed among scattered garden herbs and dewy flower petals to instantly telegraph its scent before a single word is read.

Themes

  • Indulgence
  • Holiday Season
  • Treats
  • Beauty

Techniques

  • Still Life Photography
  • Thematic Staging
  • Food Styling
  • Studio Lighting

Trends

  • Sensory Marketing
  • Aesthetic Product Photography

Post caption

Meet our two new limited-edition holiday Lip Butter Balms 🍬 Sugar Plum — a sheer plum with sugar plum sweetness that melts into lips for buttery hydration and a soft wash of color Mocha Bonbon — a sheer neutral beige with golden shimmer and mocha flavor that melts into lips for buttery hydration and a hint of shimmer Two new lip treats, here for a limited time this holiday season 🎁 Shop early on the @sephora app September 21 Coming soon September 22 @sephora @sephorauk @sephoramiddleeast SummerFridays.com @revolve @cultbeauty @spacenk @sephoramiddleeast September 25 @kohls October 27 @meccabeauty November 23rd @amazon

Aesthetic lip balm product photo | Viral Hooks