@loewe
TikTok · Vlog
@loewe This is every #LOEWE candle’s dream. @Taylor Underhill
Trending short videosCreator adds a Loewe candle to her grandmother's 42-year-old wax sculpture
The edit1 shot · 0 text
Shots0:23
Performance
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- Engagement
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- Outlier
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- Length · 26 Feb 2025
- 0:23
Video #1536 · Vlog
Creator adds a Loewe candle to her grandmother's 42-year-old wax sculpturefrom @loewe
[01]
Overview
The creator showcases her grandmother's massive, 42-year-old candle sculpture, which is made from layers of melted wax from other candles. She explains the family tradition and then, as part of a partnership with the brand Loewe, demonstrates the process of adding a new orange candle to the top. The process involves using a heated potato ricer to melt the wax on both surfaces to ensure they stick together before lighting the new candle.
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Classification
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Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 45%
This is my grandma's candle, and she's been adding candles to the top of this to make it bigger and bigger for forty two years.
Visual hook · 55%
A massive, dome-shaped object covered in vibrant, multi-colored dripping wax, creating immediate visual intrigue due to its unusual scale, texture, and shape.
[06]
Hook template
Steal this for your own video
This has been growing for — here's how we keep adding to it.
- — This sourdough starter has been growing for 11 years — here's how we keep adding to it.
- — This family recipe book has been growing for 60 years — here's how we keep adding to it.
- — This backyard garden has been growing for 25 years — here's how we keep adding to it.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Immediately present a visually intriguing legacy object and state its long, impressive history to create instant curiosity and emotional investment.
Payoff
Deliver a final, affirming statement about the success of the addition, paired with a clear, aesthetically pleasing shot of the final, transformed result, providing a sense of closure and satisfaction.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Legacy Ritual
Showcasing the continuation of a long-standing, unique tradition by adding a new, special element to a legacy object, turning a simple action into a meaningful ceremony.
- 1
The Legacy Reveal
Introduce a unique, visually compelling object and immediately quantify its history or significance (e.g., 'This is my family's [object], we've been [doing this] for [X years]'). This establishes the object's importance and explains the unusual visuals.
- 2
The Catalyst Introduction
Introduce a new, special item that will be added to or used with the legacy object, framing it as the central focus of this specific 'episode' in the object's long history.
- 3
The Secret Technique
Detail the unique, non-obvious, or quirky process required to integrate the new item. This provides 'insider' value, makes the tradition feel authentic, and builds anticipation for the result.
- 4
The Ceremonial Completion
Execute the final, culminating step of the process, transforming the action into a satisfying ritual that concludes the narrative arc.
Themes
Techniques
Trends
Post caption
This is every #LOEWE candle’s dream. @Taylor Underhill
Transcript
This is my grandma's candle, and she's been adding candles to the top of this to make it bigger and bigger for forty two years. We've partnered with Loewe today, and they sent us this beautiful orange candle. My grandma gets her potato ricer hot on the stove, and then we make sure the wax is melted on both pieces in order for them to stick together when it dries. Here we are lighting it, and it's a perfect addition to her candle.