@elfyeah
TikTok · 10 Shot
@elfyeah this is your sign to pause, listen, and relax this #WorldKindnessDay 🫶 did you know natural sounds can actually lower stress and boost positive vibes ☺️ we’re proud to collaborate with @Beekman 1802 , @Well People , @Keys Soulcare , @Naturium , and @rhode skin on this meaningful campaign inspired by research from @Kindness.org 💛 what sounds inspire kindness for you 👀 #elfcosmetics #eyeslipsface #makeupasmr #soundbath
Performance
Video #15372 · 10 Shot
[01]
The video presents a montage of aesthetic, close-up shots featuring various beauty products interacting with natural elements. Each clip is paired with heightened ASMR sounds, such as a pencil scratching, a bottle spraying, a brush sweeping, liquid dripping, and a wand brushing. Text overlays guide the viewer through a "sound bath" experience, encouraging them to relax and be kind to themselves, culminating in a message for World Kindness Day.
[02]
[03]
1.4MAesthetic showcase of product abundance@rarebeauty · Brand Showcase
131.1K1.2×Aesthetic product vibe montage@summerfridays · Lifestyle Showcase
4.2M42.2×Sensory product reveal teaser video@elfyeah · Hype Teaser
98.7KAesthetic product montage teaser sale@merit · Hype Teaser
559K10.2×Satisfying product packaging as fidgets@laneige_us · Rapid Fire Listicle
1.4M6.9×Aesthetic ASMR product ad@glossier · Vibe Showcase
883KAesthetic showcase of beauty products@dulce.beauty_ · Brand Showcase
4M2140.3×Aesthetic montage of glossy makeup@refybeauty · Product Showcase
3.3M1792×Aesthetic makeup vibe showcase@refybeauty · Vibe Showcase
7.1M26.4×Close-up aesthetic product reveal@rarebeauty · Showcase
1.6M23.4×Aesthetic montage teasing new product@sephora · Hype Teaser
1M3×Aesthetic montage teasing new lipgloss@sephora · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
sound on 🔊
Visual hook · 55%
An aesthetic close-up shot of a hand with manicured nails holding an eyeliner pencil against a beautifully blurred background of palm trees and a clear blue sky.
[07]
The promise the opener makes, and how the video pays it back
Hook
An explicit instruction to engage with the audio ('sound on'), paired with an initial, satisfying sensory stimulus (visual and auditory) to establish the video's ASMR premise.
Payoff
Reveals the overarching purpose or occasion for the video, tying all previous sensory and emotional beats together into a single, conclusive message.
[08]
The structural pattern this video runs on
Framework
The Sensory Montage
A sequence of visually and audibly satisfying micro-scenes (ASMR) that build a simple emotional narrative, culminating in a unifying message or call to action.
The Sensory Premise
Transitions from the initial hook to the core concept, using a second sensory stimulus to define the experience for the viewer (e.g., 'sound bath').
The Thematic Introduction
Connects the sensory experience to a core emotional message or value, using a gentle, symbolic action and a direct text overlay.
The Mindfulness Prompt
Deepens the emotional theme by transforming the passive sensory experience into an active instruction for the viewer, encouraging a moment of personal reflection or action.
this is your sign to pause, listen, and relax this #WorldKindnessDay 🫶 did you know natural sounds can actually lower stress and boost positive vibes ☺️ we’re proud to collaborate with @Beekman 1802 , @Well People , @Keys Soulcare , @Naturium , and @rhode skin on this meaningful campaign inspired by research from @Kindness.org 💛 what sounds inspire kindness for you 👀 #elfcosmetics #eyeslipsface #makeupasmr #soundbath
call-to-action · beginning
sound on 🔊
contextual · beginning
for a lil' sound bath 😌
informational · middle
be kind to yourself ✨
informational · middle
and take a deep breath 🌬️
contextual · end
Happy World Kindness Day 🙏