@glossier
TikTok · Vlog
@glossier Your favorite cozy balms, now on sale. Shop Hot Cocoa and Cookie Butter Balm Dotcom (and more!) with our biggest sale of the year. Get 25% off and 30% off $100+ on Glossier.com and in Glossier stores. Exclusions apply. #glossier #balmdotcom #blackfriday @macabeez
Performance
Video #15344 · Vlog
[01]
The video presents a sensory advertisement for two lip balm flavors through a montage of extreme close-up shots. It visually pairs each product with its food inspiration—'Cookie Butter' with cookies and caramel, and 'Hot Cocoa' with marshmallows and chocolate—using slow-motion pouring and spreading actions accompanied by ASMR sounds to highlight texture and create a cozy, indulgent mood.
[02]
[03]
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1.7M3.7×Aesthetic product ASMR sound bath@elfyeah · Ambient Escape[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
A blurry-to-clear transition reveals a stylized, high-contrast scene featuring beauty products artfully arranged with marshmallows and cookies against a vibrant red background.
[06]
Steal this for your own video
Open with a blurry-to-clear reveal of artfully arranged with against a background.
[07]
The promise the opener makes, and how the video pays it back
Hook
An aesthetically pleasing, stylized still-life shot that hints at the product's theme without immediately revealing it, creating visual curiosity.
Payoff
The final, satisfying macro shot of the product's texture, providing a purely sensory resolution and reinforcing the product's tactile quality.
[08]
The structural pattern this video runs on
Framework
The Sensory Vignette
To showcase multiple products by immersing each one in a hyper-stylized, sensory-rich environment that visually and auditorily communicates its core attribute (e.g., flavor, scent, texture).
Your favorite cozy balms, now on sale. Shop Hot Cocoa and Cookie Butter Balm Dotcom (and more!) with our biggest sale of the year. Get 25% off and 30% off $100+ on Glossier.com and in Glossier stores. Exclusions apply. #glossier #balmdotcom #blackfriday @macabeez