Comparing good vs bad contentfrom @house.of.ag

Transcript

Is good content versus bad content coffee brands. So worse is Breville, and you need to look at their last 20 pieces of content to truly understand their content strategy. And the reality is tier creative feels like stock content when people want stories. We're done with single image worst like this. Instead, hit a single scene vignette like this or a carousel. But the problem is the content lacks a narrative, which is the through line for all of your content pieces. Instead of ideas best feeling rank, then elite and luxury product, but that content's on EBT. Their content strategy is, I don't know, just get something out today. Now, La Marazoko and their content narrative is is centered around the idea of home baristas. They use their content to amplify and create this environment where people viewing the content can see themselves as a home barista. Tell me this doesn't make you wanna spend $6,600 on an espresso machine no your morning ritual could sound like this. Oh, and on top of that, the carousels, the vignettes, the ASMRs, the series with the couriers, all amazing content because the best rank, they don't push, they pull.