@house.of.ag
Instagram · Greenscreen Talking Head
@house.of.ag Good marketing vs. Bad Marketing: Chocolate Brands Feastbales is obviously dialed. But from a brand marketing perspective - Tony’s Chocolonely is my favorite right now. #growthmarketing #brandmarketing #performancemarketing
Performance
Video #28037 · Greenscreen Talking Head
[01]
The creator analyzes and compares the marketing strategies of several chocolate brands, categorizing them as 'good' or 'bad.' He uses examples like Tony's Chocolonely and Feastables for good marketing (mission-driven, gamified) and Hershey's and Godiva for bad marketing (uncreative, outdated), concluding with a definition of effective marketing.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Good Marketing vs. Bad Marketing: Chocolate Brands
Verbal hook · 15%
This is good marketing versus bad marketing, chocolate edition.
Visual hook · 40%
A composite shot featuring the speaker in the foreground layered over a background image of creator MrBeast holding a Feastables chocolate bar in a retail store.
[06]
Steal this for your own video
Good vs. Bad :
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct statement of the video's premise: a 'Good vs. Bad' comparison within a specific, relatable category.
Payoff
A concluding summary that defines the core philosophy that separates the 'good' from the 'bad,' providing a final, actionable takeaway for the audience.
[08]
The structural pattern this video runs on
Framework
The Good vs. Bad Gauntlet
A rapid, comparative analysis of multiple items within a category, sorting them into a binary 'good' or 'bad' classification based on expert critique, and concluding with a unifying principle.
The Gold Standard
Present the first 'good' example, detailing its superior, mission-driven qualities to establish a benchmark for excellence.
The Legacy Laggard
Introduce a well-known but underperforming 'bad' example, criticizing its lack of creativity or outdated methods despite its large scale.
The Scrappy Challenger
Showcase a second 'good' example, highlighting a modern, authentic, or underdog approach that succeeds by building community.
The Rapid-Fire Dismissal
Quickly judge and discard one or more 'bad' examples with minimal explanation to increase pace and reinforce authority.
The Modern Innovator
Present the final and most forward-thinking 'good' example, focusing on cutting-edge techniques like gamification and multi-channel engagement.
Good marketing vs. Bad Marketing: Chocolate Brands Feastbales is obviously dialed. But from a brand marketing perspective - Tony’s Chocolonely is my favorite right now. #growthmarketing #brandmarketing #performancemarketing
title · beginning
Good Marketing vs. Bad Marketing: Chocolate Brands
Is good marketing worst bad marketing, chocolate edition. So Tony's Chocolate Only is 10 out of 10 on all fronts. These odd pieces in their chocolate bar represent how little cocoa farmers get and how they're mistreated, then the inside of tier app communicates their mission. And they even created a documentary to bring awareness to all of it. So Hershey's over $11,000,000,000 in revenue, and they still can't afford creativity. But Midday Squares, they're leveraging the David and Gladys story to take on the big chocolate companies and telling that tier, then differentiating themselves with the best organic content in the game by building in public, bringing the customers behind the scenes, and sharing all the ups and downs while turning customers into lifetime fans. So Dubb Chocolate, Skip. So Good. 358 followers on TikTok, and they treat IG like it's 2,013. Then there's Feastables, whose top tier gamifying their marketing funnel with games inside of email, SMS, and even the chocolate bar like this, this, and this. Because marketing is about talking to the consumer, getting to know what they want, learning how to communicate them, and then exceeding all expectations.