Viral Hooks
Trending short videosDesigner's list of hates with fit check
T

@thelogolassie

TikTok · One Shot

@thelogolassie And a fit check #graphicdesign #adobe #packagingdesign #student #freelance

View original on TikTok

The edit1 shot · 2 text
Shots Text0:09

Performance

Views
239.7K
Likes
22.6K
Comments
366
Engagement
9.6%
Outlier
3.7×
Length · 13 Sept 2025
0:09

Video #15889 · One Shot

Designer's list of hates with fit checkfrom @thelogolassie

[01]

Overview

A graphic designer stands on a balcony and presents a text-based list of things she dislikes within her profession, including design trends, tools, and industry issues. While the list is displayed, she poses for the camera, showing off her outfit against an ocean backdrop.

[02]

Simple outline

  1. 1State a controversial thesis
  2. 2Present a static list of points
  3. 3Perform a parallel visual reveal
  4. 4Hold a confident final pose

[03]

Related videos

[04]

Classification

Format
Concepts
Relatable One ShotRapid Fire ListicleHot Take
Elements
Text OverlayTrending Audio

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 75%

Unfortunately I do hate (As a graphic designer)

Visual hook · 25%

A close-up shot of the creator smiling directly at the camera, set against a visually appealing background of an ocean and city skyline from a high-rise balcony.

[06]

Hook template

Steal this for your own video

Unfortunately I do hate [things] (As a [identity])

  • — Unfortunately I do hate [industry trends] (As a [job title])
  • — Unfortunately I do hate working with clients who lowball (As a freelance photographer)
  • — Unfortunately I do hate the 'clean eating' obsession (As a registered dietitian)

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A personal close-up shot is immediately paired with a text overlay stating a provocative, identity-based thesis (e.g., 'Things I hate as a [Profession]').

Payoff

The payoff is the completion of the visual reveal, offering a simple, satisfying visual conclusion that runs parallel to the intellectual or emotional engagement with the text list.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Parallel Reveal

A static, provocative text list is overlaid on a dynamic, unrelated physical action (like an outfit reveal) to create dual-track engagement. The text provides the intellectual hook, while the action provides the visual payoff.

  1. 1

    The Information Dump

    The full list of items supporting the initial thesis appears at once as a static text overlay, encouraging viewers to pause and read.

  2. 2

    The Kinetic Transition

    While the text remains on screen, the subject performs a simple, fluid physical action that transitions the camera from a close-up to a wider shot, revealing more of the scene or person.

  3. 3

    The Final Frame

    The subject concludes their physical action by holding a final, confident pose, allowing the viewer to absorb both the completed visual and the static text list simultaneously.

Themes

  • Professional Pet Peeves
  • Industry Commentary
  • Relatability

Techniques

  • Text Overlay
  • Trending Audio

Trends

  • Listicle
  • Hot Take

Post caption

And a fit check #graphicdesign #adobe #packagingdesign #student #freelance

Text overlays

  • title · throughout

    Unfortunately I do hate (As a graphic designer)

  • informational · throughout

    Minimalism Figma Posting my paid work Web design Poppins (sry not sry) Gold chrome “logos” Those AI designs businesses keep using Drop shadows Adding strokes to text Unnecessary customisation of type Poster design Those scam courses (iykyk) The uncertainty & job market hehe

Designer's list of hates with fit check | Viral Hooks