@marcelodesignx
TikTok · 10 Shot
@marcelodesignx I’m sorry but AI websites are so bad #webdesign #ai #webdesigner #Claude #uiux
Trending short videosContrasting bad vs good web design
The edit1 shot · 2 text
Shots Text0:15
Performance
- Views
- 495.3K
- Likes
- 31.5K
- Comments
- 495
- Engagement
- 6.5%
- Outlier
- 20.4×
- Length · 30 Sept 2026
- 0:15
Video #44322 · 10 Shot
Contrasting bad vs good web designfrom @marcelodesignx
[01]
Overview
The creator first expresses frustration, using a text overlay to declare that we are in the "worst era of web design." He supports this claim by showing three examples of generic, corporate-style websites. Then, the mood shifts as he sips from a mug and a new text overlay states, "But we're here to fix it," before launching into a rapid-fire montage of dynamic, creative, and visually rich websites that represent his preferred design aesthetic.
[02]
Simple outline
- 1Declare a major problem
- 2Showcase negative examples
- 3Announce the fix
- 4Reveal the better way
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 85%
We're entering in the WORST era of web design
Visual hook · 15%
A man with a distressed expression runs his hands through his hair in frustration, immediately creating curiosity about the source of his concern.
[06]
Hook template
Steal this for your own video
We're entering the WORST era of
- — We're entering the WORST era of web design
- — We're entering the WORST era of home cooking
- — We're entering the WORST era of personal finance advice
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, negative, and emotionally charged declaration of a problem to create immediate intrigue and controversy.
Payoff
The final, energetic montage that resolves the initial tension by showcasing a visually and emotionally appealing alternative, leaving the viewer with a sense of satisfaction and associating the creator with the positive outcome.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Problem/Solution Flip
The video establishes a widespread problem within a niche, presents evidence for it, and then sharply pivots to position the creator/product as the superior solution, demonstrated through a contrasting, high-energy showcase.
- 1
The Provocative Thesis
Establishes a strong, negative claim about a topic, paired with a visual of emotional distress to hook the viewer and define the central conflict.
- 2
The 'Problem' Montage
Provides rapid-fire visual evidence to support the initial negative claim, agitating the problem in the viewer's mind and building tension.
- 3
The Intervention Pivot
A sharp transitional beat that introduces a shift from problem to solution, marked by a change in tone, music, and on-screen text, positioning the creator as the agent of change.
- 4
The 'Solution' Showcase
A high-energy montage of positive examples that directly contrast with the problem, delivering the payoff and demonstrating the proposed superior alternative.
Themes
Techniques
Trends
Post caption
I’m sorry but AI websites are so bad #webdesign #ai #webdesigner #Claude #uiux
Text overlays
title · beginning
We're entering in the WORST era of web design
contextual · middle
But we're here to fix it
Transcript
Turn it out by thighs. Every now and then I fall apart, and I beat you nuts.