@madeleinevoge
Instagram · One Shot
@madeleinevoge 𝕿𝖍𝖊 𝕻𝖔𝖜𝖊𝖗 𝖔𝖋 𝖙𝖍𝖊 𝕯𝖆𝖗𝖐 𝕾𝖎𝖉𝖊 \n\nCall it what you want: gothic, blackletter, hardcore, castlecore. The ornate lettering and spiky textures have cycled in and out of culture and trend since the Middle Ages. \n\nI’m in the middle of some incredible design projects where I get to work in my favorite aesthetic 🏰 I can’t wait to show you. \n\n#blackletter #graphicdesign #scififantasy #branding
Performance
Video #10497 · One Shot
[01]
A graphic designer utilizes a trending audio clip to present a curated collection of gothic design inspiration. As the dramatic voiceover plays, she stands in the center of the frame while various examples of blackletter typography, vintage posters, and album art pop up around her, effectively creating an on-screen mood board that highlights the aesthetic.
[02]
[03]
57.2KRapid fire font pairing showcase@matthewcrtv · Rapid Fire Listicle
229.6KRapid fire list of design styles@createwithalena · Rapid Fire Listicle
341.8K3.3×Explaining the ornate design trend@deathtostock · Breakdown
78.2K4.1×Creator lists favorite graphic designers@annakatehart · Rapid Fire Listicle
771.1K5.8×Rapid-fire list of design styles@createwithalena · Rapid Fire Listicle
5M1601.7×Hook to visual design montage@marcelodesignx · Inspo Lookbook
118.7K17.5×Hands-on graphic design process montage@lt.designz · Process
1.3M18.4×Rapid fire graphic design tips@fakeplasticbrands · Rapid Fire Listicle
690.5K17.6×Creator shares useful design websites@fakeplasticbrands · Tutorial / How To
146.3K4.2×Rapid fire graphic design tips@fakeplasticbrands · Rapid Fire Listicle
1.4M846.4×Designer shares inspiration website resource@bymelipadi · Actionable Resource
764.7K5.2×Animated five-step graphic design guide@chromas.lab · Tutorial / How To[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
gothic design
Verbal hook · 25%
You underestimate The power of the rank side.
Visual hook · 60%
Sudden appearance of stylized 'gothic design' text and multiple image overlays surrounding the creator.
[06]
Steal this for your own video
Stand centered in frame as a bold title appears, then surround yourself with rapid-fire overlays that build a visual mood board.
[07]
The promise the opener makes, and how the video pays it back
Hook
Immediate text overlay defining the specific subculture or aesthetic paired with thematic audio.
Payoff
A final confident interaction or pose that solidifies the mood and confirms the creator's alignment with the aesthetic.
[08]
The structural pattern this video runs on
Framework
The Aesthetic Manifesto
Defining a specific niche or style by surrounding the creator with a rapid-fire collage of cultural touchstones synced to atmospheric audio.
The Audio-Visual Anchor
Establishing the specific theme immediately through on-screen text and a relevant audio quote that sets the emotional tone.
The Reference Avalanche
Rapidly populating the screen's negative space with iconic images, fonts, and cultural artifacts that visually define the aesthetic.
The Stylistic Embodiment
The creator poses or acts in a way that matches the surrounding imagery, visually integrating themselves into the collage to prove authenticity.
𝕿𝖍𝖊 𝕻𝖔𝖜𝖊𝖗 𝖔𝖋 𝖙𝖍𝖊 𝕯𝖆𝖗𝖐 𝕾𝖎𝖉𝖊 \n\nCall it what you want: gothic, blackletter, hardcore, castlecore. The ornate lettering and spiky textures have cycled in and out of culture and trend since the Middle Ages. \n\nI’m in the middle of some incredible design projects where I get to work in my favorite aesthetic 🏰 I can’t wait to show you. \n\n#blackletter #graphicdesign #scififantasy #branding
title · beginning
gothic design
You underestimate The power of the rank side. Do you feel that? The cold.