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comment “MSTR” for my library of breakdowns on influencers that are innovating.
@daaaanjj is an emerging creator in the “health & wellness / fitness” space with some real talent for talking over his storytelling videos and being approachable yet still getting after it. 🏆💥
he has some great visuals and I think he has HUGE opp beacuse he represents the vast majority of hobbyist cyclers/runners who are still willing to spend on the sport and pursue it heavily, which is a huge market. stoked for him!!🔥✨🤙🏻
Transcript
Do you turn a hobby into a career as an influencer? So this is Rank, and he is a cyclist in The UK who quit his job and is now full time on content. Here's a couple things that are really interesting for you to follow. First thing is this series that he does where he's documenting the journey of him becoming a better endurance athlete. And the way that he does it is interesting because typically endurance athletes are very intense, but he does it in a really playful way where he's making fun of himself, he's talking about falling off of the wagon and getting back on, and it gives you this approachable look into somebody that is pursuing something that they love. Number two is this consistent visual identity. Fonts, coloring, shot style. When you see his content come across your feed, you know it's him, and that gets you to want to follow more. And number three is the education style that he's doing. He's showing you products and their price points and because there's really no barrier to entry into running or cycling and he's playing as an average person that is getting into it, he's able to build this massive community of other people that just wanna have fun pursuing their best. This is why he's able to do so many brand deals. He's got long term partnerships with people like Ford, Meta, Garmin, and he's even built up a big enough community to do these limited capsules with clothing companies. Regardless if he gets to the next level level and becomes a professional or becomes one of the top people in the category, he is going to be able to build a massive audience because there's actually more people in that subset of the community than there is elite athletes. So he can build a real name for himself in the sport. He's a great example for anybody that's trying to follow their hobby, turn it into a career, and still have fun while doing it. Take a look at the styles of content that he's doing and go and apply them to yourself. I'm making a bunch of these videos about the art and science of influencers. If you wanna check out any more of them, they're on my page.
