Storytelling formula for boring topicsfrom @hilzuckerman

Transcript

You're making helpful content better nobody's watching it, I wanna show you how to make even the most boring topic interesting. I've spent twenty two years in marketing and branding, and one thing I've learned is that almost anything can become a good story. It's usually not the topic that's boring. It's how you're introducing it. So I'm gonna give you four things to do, and we're gonna use the exact same example for all four no you can see how much the story changes. And step two is where I think so many creators lose people. Step one, start with a moment, not a topic. Let's say you make content about organizing your phone. Not exactly the most exciting subject in the world. You could open with, here are five ways to organize your camera roll. Fine. But you've probably heard that advice a 100 times. Instead, try this. I have 18,000 photos on my phone and somehow can't find a single one when I need it. Now you've given someone a situation they can actually recognize, and that's what makes them stop scrolling. They're not thinking about organizing photos anymore. They're thinking about their 18,000 photos. Step two, give the problem a consequence. And this is where I think so many creators lose people. They explain what the problem is, but they never explain why someone should care. So let's keep going with our camera roll example. Saying something like, last week, I spent twenty minutes looking for a video I needed for Instagram. By the time I found it, I'd completely lost interest in making the post. Now we've gone from a boring organization tip to something that's actually costing someone time, and that's a problem most people care about. Step three, show the moment something changed. This is the part that makes people curious about your solution. What did you finally figure out? What were you doing wrong? What did you try instead? Maybe you realized the problem wasn't having too many photos. It was having no system for finding the useful ones. So you created three simple albums, content ideas, videos to edit, and ready to post. Do you notice what happened? We haven't changed the topic. We're still talking about organizing photos. But now the viewer has a reason to keep watching because she wants to see how you fixed it. And step four, give them something they can actually do. Don't spend three minutes building up a problem, and then leave people with vague advice. Show them exactly how to create the albums. Tell them what goes in each one. Give them a five minute exercise they can try tonight. Because when someone watches your video and immediately knows what to do next, that's the kind of content they save. So before you post your next video, ask yourself four questions. Did I start with the moment someone recognizes? Did I explain why it matters? Did I show what changed? And did I give them something useful to take away? You don't need a more interesting topic. You need to make your audience care about the one you've already chosen. Save this four step formula for your next filming day and send it to a friend who has great ideas better struggles to turn them into content. And follow along. I've spent twenty two years building brands for other people, and now I'm building mine from tier, and I'm sharing all the strategies I'm using along the way.