@bkcoffeeshop
Instagram · Skit
@bkcoffeeshop Episode 63: Tattoo Artist visits the shop featuring @nataliecuomo_ 👩🎨💉 Starring @winnie_thepooj as Thyme and @darrylgenejr as Cale Thanks to: Guest Director @zenpace, DP/Color @eyalbaucohen, Lead Editor @nitay.dagan, Assistant Editor @ad.ri.an.a, Sound Mix @raananfogel, Original Music @buona.notte, Sound Recording @verronicahein, Associate Producer @hannahmeholick, Production Coordinator @torijeanine and @larryscaphe for the space!
Performance
Video #16010 · Skit
[01]
In a comedy skit, a woman covered in tattoos enters a shop she believes is for tattoos, only to be told by two baristas that it operates as one only between 2 and 4 AM on Fridays. She proceeds to describe her career as an absurdly exclusive Brooklyn tattoo artist, making increasingly ridiculous claims about her self-taught skills, 3 million followers, apprenticeship under Lil Nas X, and bizarre past work like a Wi-Fi router on a forehead. The baristas sarcastically engage with her, proposing their own absurd tattoo ideas, before ultimately deciding to book an appointment, at which point the artist informs them the waitlist is 25 years long.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
Wait. I'm confused. I thought this was a tattoo shop.
Visual hook · 55%
A woman with extensive, visible tattoos on her arms and legs enters a shop, immediately establishing the central theme and character for the video.
[07]
The promise the opener makes, and how the video pays it back
Hook
A character enters a situation with a simple, logical assumption, which is immediately and bizarrely contradicted by the insiders, creating an instant comedic conflict.
Payoff
The customer, having been worn down and simultaneously intrigued by the performance of exclusivity, completely surrenders to the expert's absurd terms, which is then punctuated by a final comedic twist that resets or escalates the premise to an even more ridiculous level.
[08]
The structural pattern this video runs on
Framework
The Escalating Gatekeeper
A comedic sketch where an expert or service provider establishes authority by creating a series of increasingly absurd and exclusive barriers to entry, which paradoxically makes their service more desirable to the customer.
The Status Establishment
The 'expert' character asserts their authority through a series of exaggerated credentials, self-mythologizing claims, and dismissive judgments of the customer's perceived lack of sophistication.
The Gauntlet of Exclusivity
The expert systematically lays out a series of increasingly difficult, arbitrary, and illogical rules and requirements for their service, framing scarcity and difficulty as markers of high value.
The Proof of Absurdity
The expert justifies their extreme gatekeeping by showcasing examples of their work or process that are bizarre, conceptual, and completely detached from the customer's initial expectations.
The Cynical Reveal
The expert reveals a hidden, often capitalistic or self-serving, logic behind their artistic pretension, adding a layer of satire about the commercialization of authenticity.
Episode 63: Tattoo Artist visits the shop featuring @nataliecuomo_ 👩🎨💉 Starring @winnie_thepooj as Thyme and @darrylgenejr as Cale Thanks to: Guest Director @zenpace, DP/Color @eyalbaucohen, Lead Editor @nitay.dagan, Assistant Editor @ad.ri.an.a, Sound Mix @raananfogel, Original Music @buona.notte, Sound Recording @verronicahein, Associate Producer @hannahmeholick, Production Coordinator @torijeanine and @larryscaphe for the space!
Wait. I'm confused. I thought this was a tattoo shop. Only on Fridays between two and 4AM. I'm a tattoo artist. All these tattoos, I gave them to myself. Even the ones on my back. A tattoo artist in Brooklyn. Groundbreaking. This Brooklyn tattoo artist has 3,000,000 followers. She's so mainstream. I only have five tattoos, which I know that's kind of the bare minimum. I have one. How many of you guys call yourself baristas with these tiny scribbles? This isn't the suburbs. Woah. Are you taking appointments? I don't know. I only take one appointment every six months. I was one of three tattoo artists to to apprentice under Lil Nas X in Berlin. Do you have an opening this year? I have a really long wait best. And you're gonna need at least five recommendations from people with 35 tattoos. I've been wanting to get a tattoo of every piece of punctuation in the English language, past, present, and future. And I really wanna get the entire L train or D train route depending on which one's more reliable that day. Sweetie, you don't get to pick the design size or placement. What do you usually give people? I did a watercolor portrait of a WiFi router on a girl's forehead. I did a nutrition facts label of a tomato soup can on a guy's chest. I did a sketch of a line at the DMV on my friend's butt. Beautiful. Where's your studio? I take all my appointments on the Cyclone at Coney Island. You're blindfolded, so you can't see the tattoo tier after. Maybe I wanna take myself off the wait best. Hell no. I have a tattoo removal studio next door. I set it up after I learned about vertical integration on a finance podcast. Because people get their tattoos removed, like, a lot. It's $4,000 for the tattoo, and $8,000 for tier removal, so tier really. I made an insane amount off Pete Davidson. That is so cool. We're in. We is a strong word. Once you make the appointment, you can't cancel for any reason. Not even death, illness, or a DJ booking. Not even if we book Burghain? Nothing is more important than the art we wear on our bodily palate. Come on, Kale. We have to do this on behalf of the barista community. Fine. Let's do it. Great. See you in twenty five years. Come moisturize.