@alanlinplus
Instagram · 10 Shot
@alanlinplus Take your Mom on vacation. You never know where it might take you. For me, it meant discovering nutrition in a pouch and building @drinkliquidplus with my Mom. #momandsongoals #liquidplus #liquidsalad
Trending short videosMom and son business origin story
The edit1 shot · 19 text
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- Likes
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- Engagement
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Video #16494 · 10 Shot
Mom and son business origin storyfrom @alanlinplus
[01]
Overview
The creator tells the origin story of his nutrition company, Liquid+. He begins by introducing his mother, who was living alone, and explains how he took her on a trip to Japan to spend time with her. During the trip, he discovered nutritional drink pouches in a convenience store, which sparked the idea for a "liquid salad." The video concludes with him moving back home to start the company with his mom, showing them working together and promoting their brand.
[02]
Simple outline
- 1Present relatable emotional problem
- 2Show an initial, grand solution
- 3Reveal an unexpected inspiration
- 4Connect inspiration to new venture
- 5Frame venture as true solution
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 75%
This is my mom, Linda
Visual hook · 25%
A woman lies on a mirrored floor looking up at a ceiling covered in hanging flowers, creating a visually stunning and unique kaleidoscopic effect.
[06]
Hook template
Steal this for your own video
This is my .
- — This is my grandma, the reason I started baking.
- — This is my first client, who changed how I design homes.
- — This is my rescue dog, the reason I built this brand.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Introduce a beloved character and establish a relatable, emotional problem they are facing to generate immediate empathy.
Payoff
Show the characters now actively engaged in the new venture together, demonstrating the problem's resolution. Conclude with an invitation for the audience to follow the ongoing journey, converting viewers into community members.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Personal Origin Story
Framing a product or venture's creation as the emotional resolution to a deeply personal and relatable human problem, discovered through a serendipitous journey.
- 1
The Problem Statement
Detail the character's admirable qualities alongside their core emotional challenge (e.g., loneliness, struggle), establishing the stakes for the story.
- 2
The Grand Gesture
Showcase a significant, often aspirational, attempt by the narrator to solve the character's problem. This action serves as the story's initial plot driver and sets the stage for a key event.
- 3
The Serendipitous Detour
Introduce a mundane or unexpected event that pivots the narrative away from the grand gesture and towards a moment of discovery.
- 4
The Catalyst Moment
During the detour, the narrator encounters an object, idea, or situation that sparks a profound realization or a new idea, presented as an 'Aha!' moment.
- 5
The Conceptual Leap
The narrator explicitly connects the catalyst moment to a new concept or venture, giving the abstract idea a concrete form and name.
- 6
The True Resolution
Reveal how the new venture is not just a business idea, but the true and permanent solution to the initial emotional problem, creating a powerful emotional climax.
Themes
Techniques
Trends
Post caption
Take your Mom on vacation. You never know where it might take you. For me, it meant discovering nutrition in a pouch and building @drinkliquidplus with my Mom. #momandsongoals #liquidplus #liquidsalad
Text overlays
contextual · beginning
This is my mom, Linda
contextual · beginning
She is the most selfless, hardest working, and everyone's favorite friend.
informational · beginning
She was living alone by herself because all of her kids have gone to college or grown up.
informational · middle
So last year I took her on a trip to Japan to eat at the best restaurant in the world.
informational · middle
We stopped by Tokyo and I took her to an incredible exhibition.
contextual · middle
The entire trip was just the two of us
contextual · middle
Eating delicious food
contextual · middle
Watching the autumn leaves turn
contextual · middle
My Mom never had a fine dining experience before
contextual · middle
She ordered the wine pairing (she thought it was just one glass of wine)
contextual · middle
She ended up having the time of her life
contextual · middle
After our meal she proceeded to immediately pass out
informational · middle
I was still hungry so I went to Family Mart to get something to eat
informational · middle
That's when I found these pouches filled with all kinds of vitamins and minerals
informational · middle
What if I could put all my veggies, fruits and fiber into a pouch?
informational · end
That's when the idea for Liquid Salad was born
informational · end
That's when I told my Mom that she wasn't going to be alone anymore
informational · end
I was moving back home to start a veggie nutrition company with her
call-to-action · end
Follow along as we build the next great Mom and Son company