@monte
Instagram · Vlog
@monte WHAT IS THE TEXTURE TOOL? ALL DAY LIGHTWEIGHT HOLD NO SHAMPOO WIND PROOF BEAUTIFUL FRAGRANCE CHOOSE MONTE
Trending short videosFounder's origin story for product
The edit1 shot · 9 text
Shots Text0:43
Performance
- Views
- 5.1M
- Likes
- 160.7K
- Comments
- 704
- Engagement
- 3.2%
- Outlier
- 63.7×
- Length · 6 Mar 2026
- 0:43
Video #31152 · Vlog
Founder's origin story for productfrom @monte
[01]
Overview
The creator tells the origin story of his hair product, starting with his personal struggles with existing solutions for flat hair. He details the specific criteria he established for his ideal product, shows a montage of the multi-year development and testing process, and concludes by positioning his brand as a unique and superior solution that is now a fast-growing company.
[02]
Simple outline
- 1State relatable problem
- 2Show failed alternatives
- 3Reveal the creation story
- 4Validate the final product
[03]
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Classification
Format
Concepts
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
What is MONTE Texture Tool?
Verbal hook · 50%
You've seen the mont texture tool all over your feed but what is it and what is it actually doing?
Visual hook · 25%
A visually striking and unusual scene of a man with a completely red-painted face standing stoically in front of the UK Parliament, surrounded by a large group of men in suits. The scene is artistic and surreal, immediately creating curiosity.
[06]
Hook template
Steal this for your own video
You've seen all over your feed — but what is it, and what is it actually doing?
- — You've seen collagen peptides all over your feed — but what are they, and what are they actually doing?
- — You've seen somatic workouts all over your feed — but what are they, and what are they actually doing?
- — You've seen 'soft saving' all over your feed — but what is it, and what is it actually doing to your retirement?
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Directly addresses the audience's pre-existing awareness of the subject and poses a direct question ('What is it?'), creating an immediate information gap that the video promises to fill.
Payoff
Delivers the final, confident assertion that this creation is not just another option, but the singular, perfect solution the viewer has been searching for, closing the loop from the initial problem.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Founder's Quest
A problem-solution narrative framed as a personal origin story, where the creator identifies a common frustration, disqualifies existing solutions, and documents their journey to invent the perfect alternative, culminating in social proof of its success.
- 1
The Shared Struggle
Establishes a common, relatable problem from the creator's personal perspective to build an immediate connection and establish authenticity.
- 2
The Competitor Takedown
Systematically invalidates the most common existing solutions by highlighting their specific, frustrating flaws, thereby creating a clear market and psychological need for a better alternative.
- 3
The Founder's Vow
The creator pivots from a frustrated consumer to a proactive inventor, declaring a personal mission to create the perfect solution from scratch, which frames the product as a passion project.
- 4
The Ideal Solution Checklist
Lists the specific, highly desirable criteria that the perfect solution must meet, setting audience expectations and building anticipation for the final reveal.
- 5
The Creation Gauntlet
Quantifies the time, effort, and failures involved in the creation process to build credibility and perceived value, culminating in a 'breakthrough' moment.
- 6
The Victory Lap
Provides external validation and social proof (e.g., sales data, growth metrics) to confirm the product's success and reduce the viewer's purchase risk.
Themes
Techniques
Trends
Post caption
WHAT IS THE TEXTURE TOOL? ALL DAY LIGHTWEIGHT HOLD NO SHAMPOO WIND PROOF BEAUTIFUL FRAGRANCE CHOOSE MONTE
Text overlays
title · beginning
What is MONTE Texture Tool?
informational · middle
Sea salt vs wind
informational · middle
1) Beautiful Texture
informational · middle
2) Light & Strong
informational · middle
3) No shampoo
informational · middle
4) Real Fragrance
informational · middle
5) Wind resistant
contextual · middle
3 years 15 samples
informational · end
Now available in 20+ countries :)
Transcript
You've seen the mont texture tool all over your feed but what is it and what is it actually doing? Well as someone who grew up with straight flat hair I had an issue. Powder damaged my hair making it dry and brittle. Sea salt spray is about as effective as a car with no engine. And clay is heavy leaves residue in the hair rank clumps when worn all day. And well three years ago I decided I'd had enough. If I couldn't find the perfect product for straight flat hair, I was gonna invent one myself from scratch. What did I want? Well, to begin with, beautiful natural texture, but it had to be lightweight with a strong all day hold, washes out with just water, smells better than your designer fragrance, and is wind resistant. Sounds impossible, right? But better refusing to give up three years, fifteen samples, we struck gold. And that's why we're the fastest growing men's hair brand in Europe. Because it's not just another product with different branding on. It is literally the thing you've been looking for.