Explaining the Substack founder trendfrom @kiramackenz

Transcript

Worst of us did not see this coming. This is the hot new social media platform that you need to be using. I'm talking about none other than Substack. And if you've been thinking about this as a medium type long form content platform, not social, you are seriously missing out. You cannot deny that the opportunities for affiliate linking and commission earning through Substack are next level. But what I find really fascinating is founders are jumping on Substack and leveraging it as bad platform to really showcase their personality. I was just reading Nightshade by Melanie, the founder of Ghia. She talks about Bobby Brown's new Substack, which naturally I just started following. But Melanie also referenced this comment from a prior founder that I respect to monthly, which references the two needs that founders have that Substack helps to fulfill. First is a platform to express their passions that are unrelated to their business. Second is the opportunity to really build in public. She also alludes to brands launching their own Substacks, which is inevitable for later this year in 2025. I've personally been such a longtime fan of Meg, the founder of Dorsey's Substack. This is not promotional content. They're not linking out to their own products. They're showcasing themselves as lifestyle influencers. I actually recently attended a dinner for the launch of a new product under my friend's brand. Every single one of the attendees of this dinner was either an entrepreneur or a career woman. Dovetailing with this wave of interest in Substack as a platform is platform is this notion that founders are in and of themselves influencers. Substack gives those founders as well as creators an opportunity to really dive in deep into their interests and build real connectivity with their audiences. No excited to see how this continues to develop.