@pleasedontmakemefocus
TikTok · Speaker address
@pleasedontmakemefocus creatives to watch: sablā stays #marketing #design #solange #artdirection #marketing #telfar #fyp #blackartist
Trending short videosCreative professional career origin story
The edit1 shot · 3 text
Shots Text0:50
Performance
- Views
- 76.5K
- Likes
- 18.6K
- Comments
- 108
- Engagement
- 24.5%
- Outlier
- 4.1×
- Length · 18 Jul 2025
- 0:50
Video #16602 · Speaker address
Creative professional career origin storyfrom @pleasedontmakemefocus
[01]
Overview
The creator tells the career origin story of Sablā Stays, a New York-based art director and designer. She begins with the compelling anecdote of how Stays landed an interview with Solange via a mass email, then details her educational background at Parsons and her pivot from fashion to visual design. The creator showcases examples of Stays' work, lists other high-profile clients, highlights a grant she received, and concludes by explaining the emotional and cultural roots of Stays' design philosophy before encouraging viewers to follow her.
[02]
Simple outline
- 1Pose aspirational scenario
- 2Introduce the subject
- 3Detail the key action
- 4Stack credibility proofs
- 5Endorse with a CTA
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 50%
imagine you send a mass email looking for a job
Verbal hook · 45%
Imagine if you sent a mass email looking for a job and that email ends up landing you an interview with Solange.
Visual hook · 5%
A woman speaks directly to the camera while holding a small, fuzzy microphone close to her mouth, creating an intimate, ASMR-like feel. Within the first second, the video cuts to a dynamic collage of four album covers, providing immediate visual context for the topic of art and design.
[06]
Hook template
Steal this for your own video
imagine you and it leads to
- — imagine you send a cold DM to a stranger and it leads to a brand deal with Nike
- — imagine you post one recipe on a whim and it leads to a cookbook offer
- — imagine you fix a typo on a company's website and it leads to a job at their HQ
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Poses a highly relatable yet aspirational 'what if' scenario that culminates in an extraordinary outcome, immediately creating a powerful curiosity gap.
Payoff
Concludes with a direct endorsement of the subject as a figure of inspiration and provides a clear call to action for the audience to follow them, framing the entire video as a valuable discovery.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Legendary Feat Profile
Profiling an individual by anchoring their story to a single, remarkable achievement, then using that as a launchpad to showcase their broader credibility and inspire the audience.
- 1
The Case Study Reveal
Introduces the video's subject as the real-life person who achieved the fantasy scenario presented in the hook, immediately grounding the story in reality.
- 2
The Backstory Snapshot
Provides a compressed summary of the subject's relevant background, credentials, and a key pivot point in their journey to establish their foundation and expertise.
- 3
The Method Unveiled
Details the specific, often unconventional, action the subject took to achieve their breakthrough success, directly answering the 'how' question created by the hook.
- 4
The Proof of Legitimacy
Rapid-fire lists other significant accomplishments, clients, or awards to demonstrate that the initial success was not a fluke and to build overwhelming authority.
- 5
The Artistic Soul
Briefly explains the subject's core philosophy or the emotional motivation behind their work, adding depth and a human element to their list of achievements.
Themes
Techniques
Trends
Post caption
creatives to watch: sablā stays #marketing #design #solange #artdirection #marketing #telfar #fyp #blackartist
Text overlays
title · beginning
imagine you send a mass email looking for a job
title · beginning
THE ART DIRECTOR FUSING CULTURE + DESIGN
branding · end
callmesabla
Transcript
Imagine if you sent a mass email looking for a job and that email ends up landing you an interview with Solange. That actually happened for Seblaze Days. She's an art director and designer from New York, and you've probably seen her work even if you didn't realize it. She says that she's always put into design and that she didn't even apply for any other college better Parsons, and she ended up getting in. But in 2018, she left fashion altogether to focus on visual design. She shared how she actually landed her role at Saint Huron, and she said that she sent out a mass email to her worse, sharing her new portfolio and letting people know that she was looking for something new. That email led to an interview with Solange, and she ended up being hired as an art director. Besides tier hair on, she's also worked at Essence, Afropunk, and The Cutting Room Floor. Plus, she received a grant through Instagram's black design visionaries program, which helped her keep expanding her practice. Her work is rooted in the feeling that she chased growing up black in New York, and it's one that's shaped more by emotion than any single influence. So if you're into design or just in the creative space, she's definitely somebody to follow.