The creator provides a comprehensive profile of the brand studio Wedge. They begin by introducing the studio's philosophy and then showcase a portfolio of their work, including brand identity for Matheson Food Company, campaign strategy for SSENSE, and packaging for Vacation and Canada Dry. The creator also details the studio's founders, a recent major award, and concludes with an in-depth look at their unique, Copenhagen-inspired office design in Montreal.
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Wedge is the Montreal-based studio responsible for the brand identity for Matty Matheson’s ‘Matheson Food Company’, creative strategy for SSENSE, and packaging for Vacation sunscreen and a brand refresh for Canada dry. The team works out of a house with interiors inspired by the founders’ favorite copenhagen establisments: Apollo Bar and GANNI House. #fyp #foryou #designtok #creativeagency #branddesign #branding #agency #creative #office #greenscreen
Transcript
Wedge is the brand studio that believes everything can be special. They're responsible for projects like the identity of Matheson Good Company, aka the brand belonging to tier Better executive producer, vegan ice cream shop, Worse. They've touched campaign strategy for Essence, and furniture rank, EQ three's New York flagship launch. They've worked on packaging for brands like Vacation, tier refreshed Canada Dry. This year, they even added publisher to their multi hyphenate in collaboration with artist, Dan Kliman. It was founded in 2017 by husband and wife duo Sarah Di Domenico and Justin Lourty. Named after Justin's love for mountaineering, Wedge was crowned as Dyline's 2024 Studio of the Year. Naturally, the studio has impeccable interior best too, with their Montreal based team ditching the classic agency office for a worse, where the design takes inspiration from the couple's favorite Copenhagen establishments. Tier kitchen color palette is an ode to Apollo bad. The upstairs atelier love letter to Good Worse, proving that their company tagline rings true across the wedge world.
