@iambenwolff
Instagram · Greenscreen Talking Head
@iambenwolff Hotels usually take years to build—Habitas does it in under 12 months. Not with shortcuts, but with a philosophy rooted in connection, creativity, and Burning Man energy. 💭 Do you think hotels should feel more like communities than just places to sleep? P.S. I share more stories on modern hospitality, design, and travel innovation every week → link in bio ✉️
Performance
Video #9185 · Greenscreen Talking Head
[01]
The creator tells the origin story and business model of the hotel brand Habitas. He explains how they started with Burning Man-style retreats, built their first location in Tulum, and scaled globally after receiving funding from tech VCs, all while building unique properties in remote locations in under 12 months by focusing on a philosophy of human connection and aesthetics.
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What stops the scroll in the first 3 seconds
Title hook · 15%
Hotels
Verbal hook · 65%
Hotels usually take at least two years to build.
Visual hook · 20%
A wide shot of a luxury hotel and pool set against a dramatic, sunlit red rock canyon, creating a visually stunning and aspirational scene.
[06]
Steal this for your own video
usually takes at least to build.
[07]
The promise the opener makes, and how the video pays it back
Hook
State a widely accepted industry fact or timeline, then immediately introduce the subject as a radical outlier that defies this norm, creating an immediate 'how is that possible?' question.
Payoff
Conclude by positioning the subject's philosophy not just as a business strategy, but as the future of its entire industry. This leaves the viewer with an inspiring, big-picture takeaway and a direct prompt for engagement.
[08]
The structural pattern this video runs on
Framework
The Disruptor's Origin Story
To profile a brand or concept by framing it as a revolutionary exception to an established industry norm. The narrative traces its authentic, passion-driven origins through its explosive growth, culminating in the reveal of a core philosophy that redefines its category.
The Contrarian Premise
Introduce the subject and the specific, quantifiable way it breaks the established rules of its category, establishing it as an anomaly worth investigating.
The Origin Myth
Detail the humble, passion-driven, and often non-commercial start of the idea. This beat humanizes the founders and establishes the brand's authentic, community-focused roots before it became a business.
The First Triumph
Describe the first major success or breakthrough project. This serves as the proof of concept, showing how the initial, raw idea was translated into a viable, celebrated product or service that generated organic demand.
The Rocket Fuel Injection
Introduce a moment of significant external validation from a credible and surprising source (e.g., high-profile investors from a different industry). This proves the idea has massive potential and signals a shift towards rapid growth.
The Global Showcase
Rapidly present multiple impressive examples of the subject's success on a grand or global scale. This uses visual velocity and exotic locations to demonstrate impact, reach, and desirability.
The 'How It Works' Reveal
Briefly explain the core mechanism or 'secret sauce' that enables the subject to defy the industry norm mentioned in the hook, satisfying the viewer's logical curiosity.
The Higher Purpose
Shift from the 'what' and 'how' to the 'why.' Articulate the deeper mission or philosophy that drives the enterprise, reframing the story from a business success to a movement with a purpose.
Hotels usually take years to build—Habitas does it in under 12 months. Not with shortcuts, but with a philosophy rooted in connection, creativity, and Burning Man energy. 💭 Do you think hotels should feel more like communities than just places to sleep? P.S. I share more stories on modern hospitality, design, and travel innovation every week → link in bio ✉️
contextual · beginning
Hotels
informational · beginning
2 years
branding · beginning
Habitas
informational · middle
$20 million
informational · middle
This property is in my top 10 BUCKET LIST HOTELS
title · end
And here's what makes Habitas EXTRA SPECIAL
title · end
But for me their real ACHIEVEMENT isn't in how they SCALED
title · end
It's in their philosophy
call-to-action · end
And follow for more content like this.
Hotels usually take at least two years to build. But this brand builds mind blowing hotels in UNESCO deserts and remote jungles in under twelve months. This is Habitas. And honestly, I'm kinda obsessed. In 2014, three friends started hosting Burning Man style retreats. Multi day creative gatherings with sound journeys, breath worse, communal meals, everyone participating. But the experience was just temporary, so they decided they needed a more permanent home. In 2016, they built the first Habitas in Tulum. Canvas tents, locally sourced materials, all built with their friends like a secret village. And people just couldn't get enough. In 2020, they raised $20,000,000 from tech VCs. Not traditional hotel money, but people who understood fast growth, like the co founders of Uber and Tinder who became investors. Then they went global. Namibia's Kalahari Better, 12 luxury tents fully off grid. Saudi Arabia's Alula, 96 modular rooms in a UNESCO better, and they absolutely nailed the design. This property is in my top 10 bucket list hotels. And one in Morocco's Agafey Better. Adventure focused. More accessible. Each location takes under twelve months to build in remote landscapes with beautiful underutilized land. And here's what makes Habitas extra special. The aesthetics. Every property is designed to be photographed. When you get there, you just can't help but pull out your phone. Today, Habitas operates across four continents. But for me, their real achievement isn't in how they scaled. It's in their philosophy. They built hotels for human connection and prove that you don't need hotel experience to create a revolutionary brand. You just need a vision for what travel should look and feel like. And that's the future of hospitality. Would you stay at Best? Let me know which property looks best to you. And follow for more content like this.