Viral Hooks
Trending short videosUsing AI to uncover city secrets
W

@wacomo

Instagram · Vlog

@wacomo If you’ve ever been curious about something but don’t where to start, maybe just ask @claudeai #ClaudePartner

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Performance

Views
2.4M
Likes
10.9K
Comments
37
Engagement
0.4%
Outlier
3.9×

Video #16766 · Vlog

Using AI to uncover city secretsfrom @wacomo

[01]

Overview

The creator shares his journey of discovering the purpose of vault lights in NYC sidewalks after his curiosity is piqued. He uses the Claude AI app to get the answer, which inspires him to explore more 'secret stories' of the city, asking the AI to explain the history behind stoops, the color-coding of fire hydrants, and the meaning of grotesques on buildings, ultimately recommending the app for similar discoveries.

[02]

Simple outline

  1. 1Pose a specific, unanswered question
  2. 2Introduce a tool to find the answer
  3. 3Reveal the answer, framing it as a 'secret'
  4. 4Rapidly answer more related 'secret' questions
  5. 5Recommend the tool for further discovery

[03]

Related videos

[04]

Classification

Format
Concepts
Strange but TrueJourney Documentation
Elements
VoiceoverB-Roll CutawayText OverlayProp-based Text Reveal

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 75%

A few weeks ago, I overheard someone talking to his friend about these little circular things on the street.

Visual hook · 25%

A low-angle, handheld shot of the creator walking down a tree-lined street in an urban environment, creating a sense of movement and personal perspective.

[06]

Hook template

Steal this for your own video

A few weeks ago, I overheard someone talking about [overlooked thing]—and I had to find out [the secret behind it].

  • — A few weeks ago, I overheard someone talking about the tiny arrows on food packaging—and I had to find out what they mean.
  • — A few weeks ago, I overheard someone talking about the lines on a tennis court—and I had to find out why they’re placed there.
  • — A few weeks ago, I overheard someone talking about the colored dots on a circuit board—and I had to find out what they’re for.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A relatable moment of curiosity is presented, focusing on a common but unexplained object in the environment, immediately creating a knowledge gap for the viewer.

Payoff

The video concludes by empowering the viewer, suggesting that they can use the same tool to uncover their own 'secret stories,' directly linking the theme to a call to action.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Secret Story Blueprint

A narrative quest to answer a single, specific curiosity is used to introduce a tool, which then unlocks a rapid-fire series of revelations about other, similar 'secret' topics, reframing the mundane as mysterious and interesting.

  1. 1

    The Unanswered Question

    The narrator establishes a specific mystery and shows that conventional methods of finding the answer (e.g., asking a friend) have failed, justifying the need for a novel solution.

  2. 2

    The Catalyst Introduction

    A specific tool or method is introduced as the key to solving the initial mystery, pivoting the narrative from a personal problem to a product-driven solution.

  3. 3

    The Initial Payoff

    The tool is used to successfully answer the first question, providing a satisfying resolution and demonstrating the tool's core value proposition.

  4. 4

    The Thematic Expansion

    The single answer is reframed as one example of a larger, intriguing concept ('Secret Stories'), broadening the video's scope and setting up a list-style segment.

  5. 5

    The Revelation Gauntlet

    A rapid-fire montage of additional questions are posed and answered using the tool, delivering multiple quick hits of satisfying information and reinforcing the video's central theme.

Themes

  • Curiosity
  • Discovery
  • Hidden History
  • Urban Exploration

Techniques

  • Voiceover
  • B-roll
  • Personal Anecdote

Trends

  • AI-powered discovery
  • Explainer content

Post caption

If you’ve ever been curious about something but don’t where to start, maybe just ask @claudeai #ClaudePartner

Text overlays

  • contextual · beginning

    SoHo

  • informational · beginning

    NEW YORK IS THE LOUDEST PLACE ON EARTH

  • informational · middle

    Why do so many buildings in New York have stoops?

  • informational · middle

    Why are fire hydrants different colors!?

  • informational · end

    What are those mean looking things

Transcript

A few weeks ago, I overheard someone talking to his friend about these little circular things on the street. I had noticed tier, but they're everywhere. Rank so unfortunately, New York is the loudest place on Earth. So I wasn't able to eavesdrop and find out what these mysterious spheres are. So I asked my girlfriend cause she's the smartest person I no, but she didn't know. So the only thing I could think about since I've been partnering with Anthropic was to take a picture of it and see what Good says. They're called vault lights. They were invented in the eighteen hundreds to let natural light into basements. Pretty interesting. I like these types of stories. I call them secret stories because they're all around us, but you can't see them unless you ask the right questions. Why do so many buildings in New York have stoops? To keep the main living area of a house away from horses and all of the smelly stuff from in the day. Why are fire hydrants different colors? It's a code for water pressure. Red is the most powerful one. What are those mean looking things? They're called grotesque. People put them there because they believed it would scare the evil spirits away. These things also probably scare evil spirits. Sure. If you want more secret stories, I'd recommend you ask Claude.

Using AI to uncover city secrets | Viral Hooks