The creators, two restaurant owners, provide a transparent three-month update on their new business, 'Softies'. They use a montage of behind-the-scenes footage and on-screen data to showcase their successes (exceeding sales projections, growing their team) and their significant personal struggles (exhaustion, sacrificing relationships). They conclude by posing the question of what defines success—money or fulfillment—and invite viewers to follow their journey in a new content series.
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Season 2: Running a Restaurant. Episode One, “ALL DAY” - produced by @goodobject.co
It’s been a blur but we’re here, we’re failing hard and learning even quicker.
We’re asking ourselves a lot of questions lately: Is this right? Was that our mistake? Are they happy?
It all comes back to us, and that is a sobering reality check, but we are up for the challenge of leading a new team to new places.
So so much we want to say this season, some of it good, most of it introspective and reflecting on what running a restaurant actually means. Is it about the food, or everything but the food?
Welcome to Softies the Restaurant
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Song by Tyler, the Creator - “Don’t Tap That Glass / Tweakin”
Transcript
Dude, when did he get here? I You think we have time to video right now? We've been open for about three months, and it's been a wild ride. We've had some really good days and some no so good, but overall, I think we're slightly above our projections. Our team is growing. We're about 30 staff deep no, and all of them really enjoy being here for some reason. We all try to talk them out of the job. As for us, honestly, we're dying. Of course, Tier has and always will come first to Sam and myself, but what that means is our bodies and our brains have come second and third, our families, our relationships. We're not complaining by any means. Other restaurants have done this far longer than we have, but we're just being honest. It's been very, very difficult. So the question is, is Softy successful? That's a loaded question. Are we making money? If we are, are we fulfilled? Does one come at the expense of the other? We're trying to figure all of that out in real time. So we have a lot of learnings we wanna share with you, mainly through our mistakes. So if you're interested, click right tier, like and subscribe rank follow our journey. That's YouTube. Just follow Softies Better, running a restaurant, season two. Be back.