The creators narrate their journey of transforming their pop-up restaurant, 'Softies,' into a full-fledged business, detailing the financial pressures, emotional toll, and cultural shifts that came with growth. They use a montage of behind-the-scenes footage to illustrate their voiceover, reflecting on how their passion has become an obligation and questioning their ability to sustain the business long-term.
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Running a Restaurant. Episode Two, “Growing / Pains” - produced by @goodobject.co
Hard to answer truthfully when someone asks how we’re doing. You see the space and the sales, we see the faults and failures.
Are we doing well? Are we doing enough? Has passion turned into obligation?
Not sure… ask us next week
—
Song by Loaded Honey, “Loaded Honey”
Transcript
Softies isn't the same anymore. That's what one of our pop up team members said before they stopped working with us. It bugs us to this day because, you know, they're right. We're not a fun pop up anymore. It's not about doing whatever we want. We're working with the best money no, and we pay tens and thousands of dollars in best, even more to employ a staff that relies on us. Now we have to be sustainable. But this business and this industry is relentless. It doesn't stop. If you have a great day of service, you're rewarded with more work. If you're slow, you go to bed rank, wondering if it's gonna be the same the next day again. What used to be passion no feels like rank obligation. And, yeah, our team culture bad changed. We can't be friends with everyone, and we realize that boundaries are necessary. Ultimately, we need to be leaders. It feels a bit like the joke has gone too long. Did we bite off more than we can chew? Are we really cut out for this? Anytime there's a new article or a good review, even though we should be happy, we just become numb to it. I think the main questions are, is this enough? How do we maintain this long term when we're already so exhausted? Wish we had answers. No, yes. We're not the same anymore. Is that okay?