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I have the answer for you… but it’s 450 pages long and the answer itself is honestly less important than the pursuit. I’ve always found inspiration from watching others, like my cousin Nathan Williams who wrote this book, The Eye. And I’m inspired by this next generation of creative minds who dont seem to have as many limiting beliefs. Anyone could become a creative director. As an Italian-Sri Lankan Surf Instructor on the South Island of New Zealand once told me, “If someone else is doing it, you can too.” #creativedirector #artdirection #design
Transcript
What even is a creative director? This book is essentially rank encyclopedia of creative directors profiling dozens of creative directors across industries and answering that question through 400 plus pages. Let me just read to you a bit of that answer, and I'll tell you something really important I've learned about the best creative directors. The future of creative direction is unknown. Its history is no less nebulous. Leonardo da Vinci was arguably the first creative director. Fabian Bad, editorial director of Interview Magazine and founder of his own design firm, even best some version has been around since the pyramids. Baron explains of the Christian cross, he says, the most famous logo ever. Creative directors, whether building the pyramids or conceptualizing a logo, deciding on the look of a handbag, or directing the music video of a pop star, are the heart of any project. They establish and develop a company's personality, perspective, and reason for being. They construct the DNA for a brand using whatever means necessary, whether it's their childlike instincts or their robust Rolodex, external or internal stimuli. Across a mix of industries, including fashion, publishing, and entertainment, creative directors possess an elusive asset, an eye for their niche and trade and an eye for the zeitgeist before it arrives. The eye that he talks about isn't something creative directors are born with. It's developed through influences often outside of their area of expertise or their discipline. Mentors, books, movies, plays, nature, rituals. I've barely scratched the surface. This book is called The Eye, and it was written by my cousin Nathan Williams. He's one of the biggest reasons I ever believed a small town Canadian kid like me could ever make it as a creative director.
