@jason_swet
Instagram · Talking Head Edit
@jason_swet Comment “TOOLBOX” and I’ll DM you the link 🔗 ⚠️ Make sure you’re following me so I can DM you! 🧰 these are my favorite tools and resources all in one place, hand picked and curated. This is exactly what I wish I had when I was a junior creative. Check it out! —> www.thetoolbox.art (@thetoolbox.art) NO GATEKEEPING. Tag a friend who you think would love this 🤝
Performance
Video #14287 · Talking Head Edit
[01]
The creator, an art director, directly addresses the camera and invites viewers to "steal" his curated bookmarks. He explains that he has compiled all his favorite creative tools, inspiration sources, and people to follow onto a public website called thetoolbox.art. He shares the origin story of the project, mentioning he started it because it's the resource he wishes he had as a junior creative, and concludes by encouraging viewers to check out the site, share it, and comment to receive a direct link.
[02]
[03]
2M25.1×List of secret design websites@chromas.lab · Buying List
687.2K23.9×Alternative resources for better taste@fakeplasticbrands · Buying List
778K23.1×Three websites to replace Pinterest@fakeplasticbrands · Buying List
1.4M846.4×Designer shares inspiration website resource@bymelipadi · Actionable Resource
5M1601.7×Hook to visual design montage@marcelodesignx · Inspo Lookbook
845.7K156.9×Creator promotes art direction course@jason_swet · Product Promo
491K22.8×Developing taste beyond social media@curatingambiance · Breakdown
238.1K48×Creator promotes his art direction course@jason_swet · Product Promo
2.2MCurated list of creative websites@designteamofone · Buying List
5.8M37×Sharing useful browser-based mockup tool@jason_swet · Buying List
182.1KAesthetic tour of creative portfolio website@ciaragan · Product Demo
189.9K106.8×List of free educational websites@bygiuliasuvak · Breakdown[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
STEAL MY ART DIRECTOR BOOKMARKS
Verbal hook · 30%
Steal my art director bookmarks.
Visual hook · 20%
A man at his desk with distinct red mood lighting, looking directly at the camera and gesturing towards a large, bright monitor displaying a visually organized website.
[06]
Steal this for your own video
STEAL MY
[07]
The promise the opener makes, and how the video pays it back
Hook
A provocative and generous offer that promises to give away valuable, previously private information or tools, framed as an act of 'stealing' to create immediate intrigue.
Payoff
A clear and direct call to action that instructs the audience on how to access the resource and encourages them to share it, fostering a sense of community and amplifying reach.
[08]
The structural pattern this video runs on
Framework
The Generous Expert Blueprint
The creator leverages their expertise to solve a common problem for their audience by creating a valuable, free resource, then tells the story of its creation to build trust and drive adoption.
The Public Unveiling
Immediately reveals the format and accessibility of the resource (a public website), confirming the hook's promise and showing how the value will be delivered.
The Value Demonstration
Briefly showcases the breadth and utility of the resource by highlighting key features or categories, providing tangible proof of its worth.
The Relatability Anchor
Shares a personal origin story about why the resource was created, connecting it to a common pain point the audience experiences ('wishing I had something like this'). This builds empathy and trust.
The Creation Journey
Briefly explains the evolution of the resource (from PDF to website), demonstrating the effort and commitment invested, which enhances its perceived value and credibility.
The Living Document Promise
Frames the resource as an ongoing, evolving project that will continue to be updated, managing expectations and encouraging repeat engagement.
Comment “TOOLBOX” and I’ll DM you the link 🔗 ⚠️ Make sure you’re following me so I can DM you! 🧰 these are my favorite tools and resources all in one place, hand picked and curated. This is exactly what I wish I had when I was a junior creative. Check it out! —> www.thetoolbox.art (@thetoolbox.art) NO GATEKEEPING. Tag a friend who you think would love this 🤝
title · beginning
STEAL MY ART DIRECTOR BOOKMARKS
contextual · beginning
all of them
contextual · beginning
completely public on a website
informational · middle
my favorite creative tools and inspiration resources
informational · middle
people to follow
contextual · middle
a junior art director wishing I had something like this
contextual · middle
PDF and then turned that into a website
branding · end
→ TheToolbox.art
call-to-action · end
COMMENT “TOOLBOX” and I’ll DM you the link
contextual · end
more and more resources
call-to-action · end
so check it out and share it with other creatives
Steal my art director bookmarks. All of them. I've made them completely public on a website. You can see my favorite creative tools and inspiration resources, people to follow. I started out as a junior art director wishing I had something like this. First made a free PDF and then turned that into a website, thetoolbox.art. It's a work in progress as I continue to add more and more resources. No, check it out and share with other creatives.