@fakeplasticbrands
Instagram · Speaker address
@fakeplasticbrands Honestly, I have no background in graphic design, most of my process comes from making endless mood boards on Pinterest whilst streaming anything David Attenborough narrates in the background.
Performance
Video #17417 · Speaker address
[01]
The creator presents a tutorial on graphic design, framed as 'Fake it til you make it.' He shares three specific tips to enhance designs: first, adding micro-graphics like packaging info for depth; second, mixing thin serif and bold sans-serif fonts to fill layouts; and third, tearing and spreading photos across the canvas to create dynamic compositions, illustrating each with visual examples.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
FAKE IT TIL YOU MAKE IT
Verbal hook · 35%
Fake it till you make it, episode one, graphic design.
Visual hook · 15%
A direct-to-camera shot of the speaker with a dynamic, motion-blurred background of an office-like setting, immediately overlaid with a bold title graphic.
[06]
Steal this for your own video
FAKE IT TIL YOU MAKE IT:
[07]
The promise the opener makes, and how the video pays it back
Hook
A thematic title card and verbal announcement that establishes the series, the topic, and the core premise of achieving expertise through simple shortcuts.
Payoff
The payoff is the cumulative acquisition of knowledge. The final tip concludes the list, leaving the viewer equipped with a set of immediately applicable skills.
[08]
The structural pattern this video runs on
Framework
The Expert Shortcut Framework
Presenting a series of simple, actionable "hacks" or techniques that allow a beginner to quickly achieve a professional-looking result in a specific field, framed under a relatable "fake it 'til you make it" premise.
The Detail Illusion
Presents the first technique, focusing on adding small, complex-looking details to create an immediate sense of depth and professionalism.
The Contrast Principle
Presents the second technique, focusing on combining two opposing styles (e.g., fonts, colors, textures) to easily create a dynamic and visually interesting result.
The Deconstruction Method
Presents the final technique, which involves breaking apart a single core element and rearranging its pieces to fill the space and create a complex, dynamic composition.
Honestly, I have no background in graphic design, most of my process comes from making endless mood boards on Pinterest whilst streaming anything David Attenborough narrates in the background.
title · beginning
FAKE IT
title · beginning
FAKE IT TIL YOU MAKE IT
contextual · beginning
PART 1
contextual · beginning
GRAPHIC DESIGN
Fake it till you make it, episode one, graphic design. Add micro graphics to everything. Drop subtle brand hints, coordinates, old school packaging info. It instantly adds depth, texture, and the illusion of meaning to the canvas. Number two, mix random fonts. When designing with typography, this is the easiest way to fill a layout. My favorite combination is thin serif fonts with bold sans serif fonts. And finally, spread your photos around the frame. Once you have a photo for your layout, tear it into pieces and spread it across the canvas. This is a smart way to create a dynamic layout when you only have one photo to work with.