@drinkpoppi
TikTok · Yap
@drinkpoppi it’s just a vibes thing 😉 #SuperBowl #commercial #poppi #sodasback
Trending short videosReacting to their Super Bowl ad.
The edit1 shot · 0 text
Shots0:13
Performance
- Views
- 1.6M
- Likes
- 6.5K
- Comments
- 135
- Engagement
- 0.4%
- Outlier
- 52×
- Length · 9 Feb 2026
- 0:13
Video #18017 · Yap
Reacting to their Super Bowl ad.from @drinkpoppi
[01]
Overview
A woman representing the brand Poppi excitedly announces that their Super Bowl commercial has just aired while at the game. She shows her phone screen, where the ad is playing, to the camera while celebrating with a man beside her. She concludes with a call-to-action, directing viewers to the brand's social media channels to watch a longer version of the commercial.
[02]
Simple outline
- 1Announce major event
- 2Show authentic reaction
- 3Provide tangible proof
- 4Offer exclusive follow-up
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 65%
Our Super Bowl ad just aired.
Visual hook · 35%
An energetic, close-up selfie shot of a woman with an excited facial expression, holding a brightly colored product can in a busy stadium setting.
[06]
Hook template
Steal this for your own video
Our just .
- — Our Super Bowl ad just aired.
- — Our Times Square billboard just went live.
- — Our first national TV commercial just launched.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Announce a major, time-sensitive achievement or event that has just occurred, creating a sense of immediacy and FOMO.
Payoff
Conclude with a clear call to action that directs the audience to another platform for a special, extended, or behind-the-scenes version of the content, providing a value-add incentive.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Live Event Blueprint
Capitalizing on a significant, real-time event by sharing an authentic, immediate reaction and funneling the resulting excitement towards a specific call to action for extended content.
- 1
The Emotional Declaration
Immediately follow the announcement with a raw, high-energy emotional reaction to the event, making the moment feel authentic and relatable.
- 2
The Visual Confirmation
Provide tangible, on-screen proof that the event happened, grounding the announcement in reality and satisfying viewer curiosity.
- 3
The Shared Moment
Broaden the perspective by including another person to share in and validate the celebratory moment, adding a layer of social proof.
Themes
Techniques
Post caption
it’s just a vibes thing 😉 #SuperBowl #commercial #poppi #sodasback
Transcript
Our Super Bowl ad just aired. I am freaking out. Look at this. Right here. Woo. If you guys have not seen it, head to our socials now for a special longer form one.