@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills Part two with our friends @glennyballs and @dylansprouse. Here we’ve got some 15 year aged cheddar from Wisconsin and of course we had to let them try the best butter in the world. #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
Performance
Video #18477 · Vlog
[01]
A cheesemonger responds to a customer's request for the 'gold standard of American cheese' by presenting a 15-year-aged cheddar from Wisconsin. He explains its rarity and high price, then proceeds to cut samples for the customer and his friends to try, showcasing his expertise and the unique product.
[02]
[03]
3.9M94.3×Expert cheesemonger compares cheese options@thecheesestoreofbeverlyhills · Ask an Expert
1M32.5×POV of buying cheese from expert@thecheesestoreofbeverlyhills · Ask an Expert
3.1M131.4×POV of buying specialty cheese@thecheesestoreofbeverlyhills · Ask an Expert
101.3KCheesemonger recommends spiciest cheese@thecheesestoreofbeverlyhills · Ask an Expert
101.4KCheesemonger introduces and tastes Bordier butter on bread@thecheesestoreofbeverlyhills · Showcase
549.9K25.3×Cheese monger preps massive travel order@thecheesestoreofbeverlyhills · Ask an Expert
132.4K1.9×Baker admits being wrong about cheese@bellevillebakery · Surprise Reveal
1.1M51.6×Taste test explains butter differences@wirecutter · Good vs Bad
890.4K63×Split screen nutrition science explainer@reecebrah · Breakdown
1.1M36.8×Baker rates premium baking ingredients@bellevillevt · Rapid Fire Listicle
1.5M131.7×Store brand versus name brand@lidlus · Good vs Bad
134.2KBaker rates ingredients with alternatives@bellevillebakery · Expert Rating[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
I WANNA
Verbal hook · 75%
I wanna try the gold standard of American cheese.
Visual hook · 10%
A man in a baseball cap gestures enthusiastically in a cheese shop, surrounded by large wheels of cheese, immediately establishing the setting and a dynamic interaction.
[06]
Steal this for your own video
I want to try the you have.
[07]
The promise the opener makes, and how the video pays it back
Hook
A customer makes a bold, superlative-driven request for the 'best' or 'ultimate' version of a common item, creating an immediate narrative question and a challenge for the expert.
Payoff
The satisfaction of vicariously participating in a unique, high-end experience, which is grounded by a relatable, often humorous, group reaction that provides a release of tension.
[08]
The structural pattern this video runs on
Framework
The Expert's Gauntlet
A customer presents an expert with an extreme or 'impossible' request, prompting the expert to first challenge the premise and then introduce a superior, category-redefining alternative, culminating in a shared experience.
The Impossible Challenge
A protagonist issues a request for a mythical 'gold standard' of a product or experience, setting high stakes from the start.
The Expert's Rebuttal & Pivot
An authority figure initially dismisses the request as invalid or non-existent, only to immediately introduce a surprising, high-end alternative that redefines the entire category.
The Value Anchor
The expert reveals an extreme attribute of the alternative (e.g., age, price, rarity) to instantly establish its elite status and justify its position.
The Provenance Declaration
The expert provides specific details about the item's origin or creation story to build credibility and add a layer of authenticity.
The Ritual of Service
The expert prepares and presents the item with a level of care and ceremony that elevates its perceived value and builds anticipation.
The Communal Payoff
The item is shared among a group, transforming the interaction from a simple transaction into a memorable, shared experience, often punctuated by a relatable or humorous reaction.
Part two with our friends @glennyballs and @dylansprouse. Here we’ve got some 15 year aged cheddar from Wisconsin and of course we had to let them try the best butter in the world. #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
contextual · beginning
I WANNA TRY THE GOLD STANDARD OF AMERICAN CHEESE
contextual · beginning
IT DOESN'T EXIST BRO
informational · beginning
THIS IS A FIFTEEN YEAR AGED AMERICAN CHEESE
informational · middle
IT'S LIKE NINETY DOLLARS A POUND
contextual · middle
THE BEST AMERICAN CHEESE YOU COULD POSSIBLY HAVE
contextual · middle
IT'S OLD ENOUGH TO DRIVE
I wanna try the gold standard of American cheese. Yeah. Bro, it doesn't exist, bro. This is a fifteen year aged American cheese. So this is the best American cheese I've possibly had. That's what I wanted. How much is cheese now? Alright. So this cheese is around the fifteen year is about almost it's like $90 a pound. Okay. Wait. Tom, what are you giving me? The world's giving you cheese? One of the best American cheeses. In American cheese, the way you know American cheese. Like ham and cheese. Like ham and cheese. Like ham and cheese. Like ham and cheese. Grab and cheese. This is a fifteen year aged cheddar from Wisconsin. Guys, you gotta try. You gotta try. Do me a favor. Put your hand out like that though because it's real crumbly tier you're gonna make a mess like you just did. Okay. 15 I hand out either way. From Wisconsin. The best American cheese you good possibly have. And this is all like It's old enough to drive. Thank you. By the way, we actually so during the holiday oh, wait. I don't better some ham down the street, but the ham rank cheese. A little yellow mustard? No there's only one other cheddar that's more expensive than