@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills A delicious cheese haul featuring some sheeps milk tomme de brebis, Toma, and some Wilde Weide. Cheese any adventurous kid would love! #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
Performance
Video #37848 · Vlog
[01]
A cheesemonger at The Cheese Store of Beverly Hills interacts with a customer from a first-person point of view, presenting three different types of cheese suitable for kids. He introduces a French Basque sheep's milk cheese (Tomme de Brebis), a California cow's milk cheese (Toma), and a grass-fed Dutch Gouda (Wilde Weide), describing their origins, characteristics, and offering samples of each.
[02]
[03]
1M32.5×POV of buying cheese from expert@thecheesestoreofbeverlyhills · Ask an Expert
3.9M94.3×Expert cheesemonger compares cheese options@thecheesestoreofbeverlyhills · Ask an Expert
562K19.6×Expert showcases premium American cheese@thecheesestoreofbeverlyhills · Ask an Expert
101.3KCheesemonger recommends spiciest cheese@thecheesestoreofbeverlyhills · Ask an Expert
549.9K25.3×Cheese monger preps massive travel order@thecheesestoreofbeverlyhills · Ask an Expert
101.4KCheesemonger introduces and tastes Bordier butter on bread@thecheesestoreofbeverlyhills · Showcase
890.4K63×Split screen nutrition science explainer@reecebrah · Breakdown
1.1M51.6×Taste test explains butter differences@wirecutter · Good vs Bad
292K31.4×Baker rates grocery store chocolate@bellevillevt · Review
552.9K926.2×Testing weird food combination claims@itspeanutbutterjamietime · Will It X?
132.4K1.9×Baker admits being wrong about cheese@bellevillebakery · Surprise Reveal
472.7K803.9×Food developer's top product picks@kathrynlturner · Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
POV: you're buying cheese for your kids
Verbal hook · 25%
Here we go. Tom Brebe from the French Basque.
Visual hook · 20%
A first-person, point-of-view shot of a cheesemonger's hands unwrapping a large wheel of cheese on a wooden cutting board, creating immediate action and an immersive in-store feeling.
[06]
Steal this for your own video
POV: you're buying for
[07]
The promise the opener makes, and how the video pays it back
Hook
A text overlay ('POV') that frames a common, specific user scenario, immediately establishing relevance and a clear goal for the video.
Payoff
The viewer is left with a set of distinct, expert-vetted options and the feeling of having received a valuable, personalized consultation, empowering their own choices.
[08]
The structural pattern this video runs on
Framework
The Expert Curation
An expert guides the viewer through a curated selection of 3-4 items that solve a specific, relatable problem, using a repeating pattern of introduction, differentiation, and sensory demonstration.
The International Classic
The first item is presented, establishing the expert's credibility with a well-known but high-quality option that sets a baseline for quality.
The Accessible Alternative
The second item provides a contrast to the first, often being more familiar, local, or serving a different functional purpose, broadening the appeal.
The Premium Specialist
The final item is presented as a more unique or high-end option with a strong, specific selling point, concluding the curation with an aspirational choice.
A delicious cheese haul featuring some sheeps milk tomme de brebis, Toma, and some Wilde Weide. Cheese any adventurous kid would love! #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
title · beginning
POV: you're buying cheese for your kids
contextual · beginning
BREBIS
contextual · beginning
FRENCH
contextual · beginning
BASQUE
contextual · beginning
MILK
contextual · beginning
PAPILLON
contextual · middle
NINE MONTHS
contextual · middle
ONE
contextual · middle
THERE
contextual · middle
TOMA
contextual · middle
IN CALIFORNIA
contextual · middle
COW
contextual · middle
MELTER
contextual · middle
MILD
contextual · end
GOUDA
contextual · end
CALLED
contextual · end
GRASS FED
contextual · end
UNPASTEURIZED
Here we go. Tom Brebe from the French Basque. Sheep's milk by Papillon. Aged nine months. That's the one. Right there. This is Toma. This is made in California, actually. No? It's cow. Great melter. It's mild. Everybody's struggling right now. Every Okay. I have here a Good called Vilde Ved. It's grass fed, grass, like totally grass fed, unpasteurized Gouda from Holland. They they make this