@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills Our cheese of the day is MT Alice. A bloomy rind cheese with a taste of mushroom, bread, and fruit. Made in Vermont by the von trapp farmstead #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Performance
Video #41412 · Vlog
[01]
A cheesemonger takes the viewer through a point-of-view customer interaction, recommending and cutting two distinct types of cheese—a soft Mount Alice and a hard, aged Comté. He describes the origin and flavor profile of each cheese before asking for the customer's preference for the third and final selection.
[02]
[03]
3.9M94.3×Expert cheesemonger compares cheese options@thecheesestoreofbeverlyhills · Ask an Expert
3.1M131.4×POV of buying specialty cheese@thecheesestoreofbeverlyhills · Ask an Expert
562K19.6×Expert showcases premium American cheese@thecheesestoreofbeverlyhills · Ask an Expert
549.9K25.3×Cheese monger preps massive travel order@thecheesestoreofbeverlyhills · Ask an Expert
101.4KCheesemonger introduces and tastes Bordier butter on bread@thecheesestoreofbeverlyhills · Showcase
101.3KCheesemonger recommends spiciest cheese@thecheesestoreofbeverlyhills · Ask an Expert
890.4K63×Split screen nutrition science explainer@reecebrah · Breakdown
132.4K1.9×Baker admits being wrong about cheese@bellevillebakery · Surprise Reveal
292K31.4×Baker rates grocery store chocolate@bellevillevt · Review
228.2K8.6×Baker's go-to brand recommendations@bellevillevt · Rapid Fire Listicle
552.9K926.2×Testing weird food combination claims@itspeanutbutterjamietime · Will It X?
1.2M49.5×Investigating a popular brand's quality.@wirecutter · Review[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
POV: you want 3 cheeses for 3 people
Verbal hook · 35%
I wanna start with this guy because it's really delicate, but a truly incredible product.
Visual hook · 10%
A cheesemonger in a specialty shop environment, actively handling a wrapped piece of cheese, with a display case full of cheeses in the background.
[06]
Steal this for your own video
POV: you want for
[07]
The promise the opener makes, and how the video pays it back
Hook
A 'Point of View' (POV) statement that defines a relatable goal or desire for the viewer, immediately casting them as the protagonist of the interaction.
Payoff
The payoff is not a resolution but a cliffhanger. The final beat proposes the next step in the curation, leaving the viewer in suspense and encouraging them to comment or watch for a subsequent video.
[08]
The structural pattern this video runs on
Framework
The Expert Curation
A subject matter expert guides a 'customer' (the viewer) through a curated selection of items, justifying each choice with specialized knowledge and sensory details, culminating in a final proposal that acts as a cliffhanger.
The Foundational Choice
The expert introduces the first item, positioning it as the ideal starting point. Its selection is justified with a key characteristic (e.g., 'delicate,' 'classic') and its origin story. The expert then confirms the 'fit' with the viewer before performing a satisfying physical preparation of the item.
The Sophisticated Escalation
The expert introduces a second, more complex item by directly inviting the viewer's judgment ('Let me know what you think of this'). They provide more nuanced details (e.g., age, specific flavor notes) to showcase deeper expertise. After gaining explicit approval, they perform the same satisfying preparation.
The Climactic Proposal
Instead of revealing the final item, the expert proposes a category for it that represents the peak of the experience (e.g., 'the bold one,' 'the experimental one'). This serves as an open-ended question and cliffhanger, prompting engagement and anticipation for a follow-up.
Our cheese of the day is MT Alice. A bloomy rind cheese with a taste of mushroom, bread, and fruit. Made in Vermont by the von trapp farmstead #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
title · beginning
POV: you want 3 cheeses for 3 people
I wanna start with this guy because it's really delicate, but a truly incredible product. This is Mount Alice from the Von Trapp farmstead in Vermont. That's a brie recipe that's just perfectly made. And you said for three? Yeah. How does that look? Better me know what you think of this. This is a thirty month aged Conte, very nutty and a little earthy. Yes. Awesome. I think it would be like no. Yeah. Take your first step. And then do you wanna do a blue for the last one?