Viral Hooks
Trending short videos5 marketing words to stop using and what to say instead
B

@brandon_.marketing

TikTok · Faceless

@brandon_.marketing 🚫 5 Words to Avoid in Marketing 🚫 1️⃣ Cheap = Low Quality. Use affordable to highlight value without compromising quality. 2️⃣ Discount = Too Promotional. Try special offer for an exclusive, enticing feel. 3️⃣ Unique = Overused. Opt for exceptional to convey rarity and excellence. 4️⃣ Basically = Filler. Say essence to keep it professional and direct. 5️⃣ Hurry up = Pushy. Use don’t miss out to create urgency without the pressure. ✨ Say it better, sell it better! Follow for more marketing tips. #MarketingTips #Branding #BusinessGrowth#brandonmarketing #digitalmarketing #businessgrowth #branding #businesstips #socialmediamarketing

View original on TikTok

The edit1 shot · 17 text
Shots Text0:48

Performance

Views
837.8K
Likes
73K
Comments
242
Engagement
8.7%
Outlier
4.8×
Length · 19 Nov 2024
0:48

Video #1856 · Faceless

5 marketing words to stop using and what to say insteadfrom @brandon_.marketing

[01]

Overview

The creator presents a list of five common marketing words to avoid and offers stronger alternatives. Using a two-column 'Don't Say / Instead Say' format with animated text overlays and a voiceover, the video explains the negative connotations of words like 'cheap' and 'discount' and provides replacements like 'affordable' and 'special offer' to improve marketing communication. The video concludes with a summary statement and a call to action to follow for more tips.

[02]

Simple outline

  1. 1Promise a list of mistakes
  2. 2Systematically correct each mistake
  3. 3Provide a concluding mantra

[03]

Related videos

[04]

Classification

Format
Concepts
Good vs BadTutorial / How To
Elements
Follow / Subscribe CTASequential text revealText OverlayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

5 WORDS to never say in marketing

Verbal hook · 10%

Five words to never say in marketing.

Visual hook · 45%

A large, glowing green number '5' appears in the center of a dark, gridded background, followed by the word 'WORDS' sliding in with a motion blur effect.

[06]

Hook template

Steal this for your own video

[NUMBER] words to never say in [context]

  • — 5 words to never say in a job interview
  • — 3 words to never say in a first text message
  • — 7 words to never say in a sales call

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A numerical, prohibitive statement that creates an immediate knowledge gap and promises valuable, corrective information (e.g., '5 words to never say...').

Payoff

A direct call to action that leverages the authority established throughout the video to encourage follows for more similar, high-value content.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Upgrade Protocol

Systematically replacing common mistakes with superior alternatives by providing clear justification for both the prohibition and the solution, framed within a simple 'Don't/Do' binary.

  1. 1

    The Comparative Framework

    Visually and verbally establishes the binary sorting logic ('Don't Say' vs. 'Instead Say'). This sets the rules and expectations for the entire video, creating a clear container for the information.

  2. 2

    The Correction Gauntlet

    A rapid-fire sequence where multiple items are processed through a consistent, repeating micro-pattern. This forms the core of the video's value delivery.

  3. 3

    The Core Principle

    A concise, memorable summary that encapsulates the video's central lesson or philosophy (e.g., 'Say it better, sell it better').

Themes

  • Effective Communication
  • Brand Perception
  • Psychology in Marketing

Techniques

  • Comparative Analysis
  • Listicle
  • Text Animation

Post caption

🚫 5 Words to Avoid in Marketing 🚫 1️⃣ Cheap = Low Quality. Use affordable to highlight value without compromising quality. 2️⃣ Discount = Too Promotional. Try special offer for an exclusive, enticing feel. 3️⃣ Unique = Overused. Opt for exceptional to convey rarity and excellence. 4️⃣ Basically = Filler. Say essence to keep it professional and direct. 5️⃣ Hurry up = Pushy. Use don’t miss out to create urgency without the pressure. ✨ Say it better, sell it better! Follow for more marketing tips. #MarketingTips #Branding #BusinessGrowth#brandonmarketing #digitalmarketing #businessgrowth #branding #businesstips #socialmediamarketing

Text overlays

  • title · beginning

    5

  • title · beginning

    WORDS TO NEVER say in marketing

  • contextual · throughout

    DON'T SAY

  • contextual · throughout

    INSTEAD SAY

  • informational · middle

    CHEAP [conveys low quality]

  • informational · middle

    AFFORDABLE [emphasizes value]

  • informational · middle

    DISCOUNT [overly promotional]

  • informational · middle

    SPECIAL OFFER [exclusive and enticing]

  • informational · middle

    UNIQUE [overused and generic]

  • informational · middle

    EXCEPTIONAL [implies rarity and quality]

  • informational · middle

    BASICALLY [weakens your message]

  • informational · middle

    IN ESSENCE [professional and concise]

  • informational · middle

    HURRY UP [creates pressure]

  • informational · middle

    DON'T MISS OUT [creates urgency]

  • call-to-action · end

    SAY IT BETTER

  • call-to-action · end

    SELL IT BETTER

  • call-to-action · end

    FOLLOW for more

Transcript

Five words to never say in marketing. Avoid saying cheap as it conveys low quality even if offering a good price. Instead, use affordable, which emphasizes value without sacrificing quality. Don't say discount, which can feel overly promotional and devalue your product. Instead, go with special offer to make it sound exclusive and enticing. Don't say unique. It is overused and often not truly unique, making it sound generic. Opt for exceptional, which implies rarity and quality. Don't say basically. It is considered a filler word that weakens your message. Instead, say in essence, which feels professional and concise. Don't say hurry up, creates pressure and can come across as pushy. Instead, use don't miss out, which creates urgency without pressure. Say it better, sell it better, check them out, and follow for more tips.

5 marketing words to stop using and what to say instead | Viral Hooks