Stop this, start this advicefrom @fournelle.romy

Framework

The Stop/Start Correction Framework

To establish authority and provide value by first identifying common mistakes within a specific niche ('STOP') and then offering a list of superior alternative actions ('START').

1. 1

   The Negative Mandate

   A bold, commanding word (e.g., 'STOP') is displayed, establishing the first half of the binary framework and signaling that common errors will be addressed.

2. 2

   The Mistake Montage

   A rapid-fire sequence where common negative behaviors or mistakes are presented as text overlays. Each item is acknowledged with a consistent, rhythmic physical gesture, creating a sense of a 'checklist' of errors.

3. 3

   The Solution Pivot

   A clear visual transition where the negative command is replaced by a positive one (e.g., 'START'), signaling a shift from problem to solution and creating anticipation for the value.

4. 4

   The Actionable Prescription

   A second rapid-fire sequence where positive, corrective actions are presented as text overlays, each accompanied by an energetic, affirmative gesture that contrasts with the previous section.