@elevatededucationco
TikTok 路 Yap
@elevatededucationco Take your growth to the NEXT LEVEL in 2023 with these 3锔忊儯 marketing tips & tricks 馃搱 #businessmarketing #marketingstrategy #smallbusinessmarketingtips #digitalmarketingsecrets #smallbusinesscoaching #growyoursmallbusiness social media marketing tips & marketing strategies 2023
Performance
Video #2301 路 Yap
[01]
The creator presents three essential marketing focuses for small businesses in 2023 to stand out from the competition. They advise creators to stop posting for the algorithm and focus on their audience, to define and market to a specific ideal client avatar, and to prioritize building an email list for audience ownership.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook 路 55%
3 marketing focuses in 2023 to GROW your small business
Verbal hook 路 40%
Not gonna grow your small business in 2023 unless you're focusing on these three things in your marketing strategy.
Visual hook 路 5%
A close-up, direct-to-camera shot of the speaker holding a small lavalier microphone, which acts as a prop and signals a professional or instructional tone.
[07]
The promise the opener makes, and how the video pays it back
Hook
An ultimatum-style statement that presents a negative outcome unless the viewer adopts the forthcoming advice, immediately followed by a promise to explain 'why'.
Payoff
The final list item, presented as the most critical or foundational, which provides a sense of completion and imparts a final, urgent call to action.
[08]
The structural pattern this video runs on
Framework
The Justified Mandate
Presenting a list of non-negotiable actions required to solve a high-stakes problem, with each action immediately followed by a compelling rationale to build authority and drive compliance.
The Common Enemy Frame
Articulates a universal problem or frustration that the target audience faces (e.g., market saturation), positioning the creator as an empathetic expert who understands their struggle.
The Value Proposition
Explicitly states the positive outcome the viewer will achieve by following the list, framing the advice as a direct path to success and competitive advantage.
The Prescriptive Gauntlet
A numbered sequence where each item is presented as a direct command or a strategic shift, guiding the viewer through a clear, step-by-step solution.
Take your growth to the NEXT LEVEL in 2023 with these 3锔忊儯 marketing tips & tricks 馃搱 #businessmarketing #marketingstrategy #smallbusinessmarketingtips #digitalmarketingsecrets #smallbusinesscoaching #growyoursmallbusiness social media marketing tips & marketing strategies 2023
title 路 beginning
3 marketing focuses in 2023 to GROW your small business
informational 路 middle
stop posting for the algorithm...
informational 路 middle
start posting for your target audience
informational 路 middle
get clear on your ideal client avatar
informational 路 middle
this will help built a personal & one on one connection
informational 路 middle
prioritize email marketing in 2023
Not gonna grow your small business in 2023 unless you're focusing on these three things in your marketing strategy. And here's why. Nowadays, everyone is trying to do the same freaking thing. And unless you're doing something that's really separating yourself apart from your competition, you're not gonna be seen as someone or something that hasn't been done before. Plain and simple. So here are three things that you can do with your business that will ensure that you'll grow in 2023, but also to be seen as an asset from your potential customers and make your competition irrelevant. Number one is to stop posting for the algorithm and start posting for your audience. Stop posting for the algorithm. Last I checked, they don't pay your bill. So why the hell are you trying to place it? Number two is to stop trying to market to everyone. You can't speak to everyone, and it's not doing anything for your growth. You need to get clear on who it is your exact ideal client avatar is and speak directly to them as if they're the only ones that are watching your stuff on social media. And number three is to build an email list. And the reason why is because you don't own any of your social media accounts. No if you've built your brand solely off of TikTok and you're kind of doomed. I say that with love, but like seriously, tier an email list.