@couldbaret
Instagram · Yap
@couldbaret The mute realm is my favourite tool in the kit
Trending short videosExplaining the social media mute realm
The edit1 shot · 33 text
Shots Text
Performance
- Views
- 185K
- Likes
- 11.7K
- Comments
- 103
- Engagement
- 6.4%
- Outlier
- 8.8×
Video #18675 · Yap
Explaining the social media mute realmfrom @couldbaret
[01]
Overview
The creator poses a relatable scenario where one cannot unfollow someone who has wronged them due to social politics, and then passionately explains his solution: banishing them to the 'mute realm,' a state where they no longer exist in his social media feed or his mind, concluding with a direct address to the 'banished' person.
[02]
Simple outline
- 1Pose specific, relatable problem
- 2Present a named solution
- 3Detail powerful consequences
- 4Deliver final, dramatic verdict
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
did somebody
Verbal hook · 40%
Did somebody do you dirty, but you cannot unfollow them for political reasons that would make everyone in the friend group uncomfortable?
Visual hook · 5%
A young man with curly hair speaks directly and expressively to the camera in a well-lit room, using animated facial expressions and hand gestures for emphasis.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Pose a highly specific, nuanced social problem that a target audience will immediately recognize and relate to, creating an instant connection.
Payoff
The payoff is the feeling of empowerment and validation, having been given a powerful framework and name for dealing with a common frustration.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Branded Solution Framework
To take a common, mundane action or solution to a relatable problem, give it a powerful and memorable name, and then dramatically explain its transformative consequences to create a sense of empowerment and validation for the viewer.
- 1
The Branded Solution Reveal
Introduce a novel, named concept for a simple action, framing it as a powerful and definitive solution to the initial problem.
- 2
The Ceremonial Declaration
Formally and dramatically announce the implementation of the solution, treating it like a significant event or official decree to elevate its importance.
- 3
The Internal Liberation Proclamation
Describe the positive internal state achieved by using the solution, focusing on mental freedom, peace, or the removal of a negative influence from one's own mind.
- 4
The Retaliatory Payoff
Explain the desired negative impact on the offending party, satisfying the viewer's desire for passive retribution and validating their feelings.
- 5
The Finality Decree
Conclude by restating the solution's name and its permanent, unchangeable consequences, leaving the viewer with a feeling of ultimate control and satisfaction.
Themes
Techniques
Trends
Post caption
The mute realm is my favourite tool in the kit
Text overlays
contextual · beginning
did somebody
contextual · beginning
but you cannot
contextual · beginning
unfollow them
contextual · beginning
for political reasons
contextual · beginning
everyone in the friend group
contextual · beginning
uncomfortable?
contextual · beginning
that's when you:
contextual · beginning
banish
contextual · beginning
mute realm
contextual · middle
congratulations
contextual · middle
you have been
contextual · middle
banished to the
contextual · middle
mute realm
contextual · middle
see you
contextual · middle
I no longer
contextual · middle
think about you
contextual · middle
as far as I'm concerned
contextual · middle
you don't
contextual · middle
up here
contextual · middle
anytime some girl
contextual · middle
does me dirty
contextual · middle
guess what?
contextual · middle
to the
contextual · middle
mute realm
contextual · end
view your story again
contextual · end
and I hope that
contextual · end
bothers you!
contextual · end
now live!
contextual · end
in the
contextual · end
mute realm
contextual · end
you don't exist
contextual · end
you are just
contextual · end
a memory
Transcript
Did somebody do you dirty, but you cannot unfollow them for political reasons that would make everyone in the friend group uncomfortable? That's when you banished to the mute realm. Congratulations. You have been banished to the mute realm. I no longer see you. I no longer think about you. As far as I'm concerned, you don't exist up here. Anytime some girl does me dirty, guess what? Banish to the mute realm. I will never view your story again, and I hope that bothers you because you now live in the mute realm. You don't exist. You are just a memory. Come on.