Viral Hooks
Trending short videosList of unsexy profitable industries
D

@douggrindstaff

Instagram · Greenscreen Talking Head

@douggrindstaff drop “webinar” to join a live training this week. which one are you buying? some of these margins seem unattainably high, but it makes sense when you read the sources and notes- The tables below summarize profitability metrics based on financials of businesses sold on BizBuySell over the past five years (from 2021 through 2025), as reported by the broker managing the sale. Business owners and brokers typically include revenue and discretionary earnings, or “cash flow”, when listing businesses for sale and submitting final comp data after the sale closes. As such, we use discretionary earnings to calculate profitability across different industries. This differs from net income in that discretionary earnings includes the owner’s compensation and personal expenses, so the referenced profit margins represent the total pre-tax cash value the business owner receives from the operation. https://www.bizbuysell.com/learning-center/most-profitable-businesses/ https://www.curbwaste.com/how-profitable-is-a-portable-toilet-business https://www.nola.com/entertainment_life/home_garden/new-orleans-is-the-most-roach-infested-city-in-the-u-s-report-says-but/article_33b66748-7a49-5a02-b764-228050cba35b.amp.html #buyabusiness #acquisition #entrepreneurship

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Video #18691 · Greenscreen Talking Head

List of unsexy profitable industriesfrom @douggrindstaff

[01]

Overview

The creator presents a list of three 'ugly' but highly profitable industries: commercial laundry, pest control, and septic/portable toilet services. For each industry, he provides context on why it's necessary, shares specific profit margin data via on-screen graphics, and uses illustrative B-roll footage in a four-quadrant layout around him to support his points.

[02]

Simple outline

  1. 1State contrarian thesis
  2. 2Present unglamorous example
  3. 3Reveal surprising data
  4. 4Repeat with new examples
  5. 5Provide future-proof justification

[03]

Related videos

[04]

Classification

Concepts
Rapid Fire ListicleTutorial / How ToTrendjacking
Elements
B-Roll CutawayData Visualization GraphicTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

Ugly Industries To Become Absurdly Profitable

Verbal hook · 50%

Mogging is in vogue, but these ugly industries will make you absurdly profitable.

Visual hook · 15%

A dynamic four-quadrant layout displaying images of extreme wealth and luxury: a superyacht, a mansion, a classic speedboat, and Mike Tyson with a white tiger and a pink Ferrari.

[06]

Hook template

Steal this for your own video

[trending concept] is everywhere, but these [negative descriptor] [topic category] will make you [outsized result].

  • — Dropshipping is everywhere, but these boring business models will make you quietly rich.
  • — Aesthetic gyms are everywhere, but these ugly workout styles will make you absurdly strong.
  • — Viral recipes are everywhere, but these unglamorous ingredients will make you insanely healthy.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A 'Contrarian Premise Hook' that contrasts a popular, glamorous trend with an unpopular but more valuable alternative, establishing the video's core thesis.

Payoff

A 'Future-Proofing Close' that reassures the viewer of the long-term viability of the presented concepts, often by contrasting them with a modern threat (like AI/automation), solidifying their value as a stable opportunity.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Contrarian Value Reveal

To showcase a list of counter-intuitive or overlooked items that possess a hidden, superior value, proven by specific data points.

  1. 1

    The First Proof Point

    Introduces the first item on the list, establishing the repeatable formula by presenting an 'ugly' concept, justifying its label with a visceral example, and revealing its hidden value with a hard data point.

  2. 2

    The Second Proof Point

    Reinforces the established formula with a second example, adding more personality and a secondary detail (like a solution or a humorous trade-off) to build momentum and viewer trust.

  3. 3

    The Third Proof Point

    Delivers the final core example, often using a direct address to the viewer ('it might as well be you') to make the opportunity feel personal and attainable.

Themes

  • Entrepreneurship
  • Profitability
  • Blue-collar business
  • Finding opportunity

Techniques

  • Split screen
  • B-roll
  • Data visualization

Trends

  • Boring businesses
  • Acquisition entrepreneurship

Post caption

drop “webinar” to join a live training this week. which one are you buying? some of these margins seem unattainably high, but it makes sense when you read the sources and notes- The tables below summarize profitability metrics based on financials of businesses sold on BizBuySell over the past five years (from 2021 through 2025), as reported by the broker managing the sale. Business owners and brokers typically include revenue and discretionary earnings, or “cash flow”, when listing businesses for sale and submitting final comp data after the sale closes. As such, we use discretionary earnings to calculate profitability across different industries. This differs from net income in that discretionary earnings includes the owner’s compensation and personal expenses, so the referenced profit margins represent the total pre-tax cash value the business owner receives from the operation. https://www.bizbuysell.com/learning-center/most-profitable-businesses/ https://www.curbwaste.com/how-profitable-is-a-portable-toilet-business https://www.nola.com/entertainment_life/home_garden/new-orleans-is-the-most-roach-infested-city-in-the-u-s-report-says-but/article_33b66748-7a49-5a02-b764-228050cba35b.amp.html #buyabusiness #acquisition #entrepreneurship

Text overlays

  • title · beginning

    Ugly Industries To Become Absurdly Profitable

  • informational · beginning

    Commercial Laundry Businesses | 32.0% | 38.0%

  • informational · middle

    Pest Control Businesses | 28.6% | 46.9%

  • informational · middle

    The financial characteristics of the portable toilet business are generally favorable, with industry participants reporting profit margins ranging from 30% to 50%. Initial capital requirements vary significantly based on business scale and market approach, with estimates ranging from $60,000 for small operations to $180,000 or more for more comprehensive startups.

Transcript

Logging is in vogue, but these ugly industries will make you absurdly profitable. First is commercial laundry. Rank if you think these aren't ugly, imagine cleaning the sheets at the Atlantic City Motel six. Please no not leave the lights on for me. These can see between 3238% profit margin. Second, pest control companies. 41% of surveyed homes in New Orleans have cockroaches. Small price to pay for fresh king cakes and Mardi Gras in your backyard. These can operate between 2846% owner profit margins. Better avoid Monsanto two point zero, many brands are offering eco friendly botanical solutions no we don't all end up with an extra thumb. Third, septic pumping and portable toilets. Good, somebody's gotta pump the tanks and service the porta potties at Stagecoach and Bonnaroo. It might as well be you. These can see between 2040% owner EBITDA margin. And here's the good news. OpenClaw probably won't be replacing the portable toilets at your construction site anytime soon, which is why

List of unsexy profitable industries | Viral Hooks