Viral Hooks
Trending short videosStep-by-step guide to creating and selling an e-book with no investment
M

@markus.wisdom

TikTok · Yap

@markus.wisdom Exact blueprint to sell digital products online. (Hold finger in top right for 2x speed) #digitalproducts #sidehustle #makemoney #ecommerce #ecommerce #socialmedia #contentcreation

View original on TikTok

The edit1 shot · 5 text
Shots Text2:54

Performance

Views
1M
Likes
52.3K
Comments
3K
Engagement
5.3%
Outlier
3.7×
Length · 15 Dec 2024
2:54

Video #1597 · Yap

Step-by-step guide to creating and selling an e-book with no investmentfrom @markus.wisdom

[01]

Overview

The creator provides a detailed, step-by-step tutorial on how to create and sell a digital product online with no initial investment. He begins by outlining how to use ChatGPT to brainstorm a topic and write the content for an e-book, then explains how to upload it to digital marketplaces. He concludes by detailing a content marketing strategy that involves creating accounts on five different social media platforms and repurposing a single video across all of them to maximize reach and drive sales.

[03]

Related videos

[04]

Classification

Format
Concepts
Tutorial / How To
Elements
Text OverlayTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

Start selling digital courses online in the next 10 minutes

Verbal hook · 50%

Gonna show you exactly how I became a multimillionaire at age 21 by selling digital products online.

Visual hook · 15%

The creator is filmed inside a luxury car with a distinct, high-end red leather interior. This setting immediately establishes a visual theme of wealth and success, reinforcing the verbal hook about becoming a millionaire.

[06]

Hook template

Steal this for your own video

Here's exactly how I became a [impressive milestone] by [age or timeframe] selling [product or service type] online.

  • — Here's exactly how I became a six-figure earner by age 19 selling Notion templates online.
  • — Here's exactly how I became a full-time creator by month three selling fitness meal plans online.
  • — Here's exactly how I became financially free by 24 selling stock photography online.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

State an incredibly desirable, high-status outcome (e.g., 'become a millionaire') and immediately pair it with a claim of extreme ease and accessibility (e.g., 'in 10 minutes,' 'no money needed').

Payoff

Deliver a non-transactional call-to-action that offers continued value ('follow for more free content') instead of a hard sell. This builds trust and establishes the creator as a long-term authority figure.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Action-Taker's Blueprint

To present a complex, aspirational goal as a simple, step-by-step process that anyone can achieve, while simultaneously filtering for and motivating a highly engaged audience by challenging their identity as action-takers.

  1. 1

    The Elite Filter Challenge

    Create an 'us vs. them' dichotomy by calling out the behavior of the passive majority ('99% of lazy people'). This challenges the viewer to prove they belong to the ambitious minority by continuing to watch.

  2. 2

    The AI-Powered Creation Engine

    Systematically break down the most difficult part of the process (product creation) into a series of simple, discrete prompts for an AI tool. This removes the barrier of skill and creativity, making the goal feel tangible.

  3. 3

    The Digital Distribution Setup

    Provide a concrete, actionable next step by naming specific, accessible platforms for selling the newly created product. This transforms an abstract idea into a clear task.

  4. 4

    The Midpoint Commitment Reinforcement

    Pause the instruction to acknowledge the viewer's investment of time ('if you've already watched to this point'). This leverages the sunk-cost fallacy and reinforces their self-identification as an 'action-taker' to ensure they watch to the end.

  5. 5

    The 'Cheat Code' Multiplier

    Reveal a high-leverage tactic that dramatically increases efficiency and reach (e.g., 'film one video, post on five platforms'). This serves as a key value proposition and a moment of 'insider' insight.

  6. 6

    The Mindset Reframe

    Directly address the primary psychological barrier (e.g., fear of failure, algorithm anxiety) by demystifying it and reframing success as a direct result of consistent action, not luck or secret knowledge.

  7. 7

    The Inevitability Promise

    Conclude the instructional portion with a powerful, confident statement that success is guaranteed if the steps are followed. This instills confidence and a sense of certainty in the viewer.

Themes

  • Financial freedom
  • Passive income
  • Entrepreneurship
  • AI productivity

Techniques

  • Direct address
  • Step-by-step guide
  • Social proof (implied wealth)
  • Content repurposing

Trends

  • AI for content creation
  • Creator economy
  • Digital product sales

Post caption

Exact blueprint to sell digital products online. (Hold finger in top right for 2x speed) #digitalproducts #sidehustle #makemoney #ecommerce #ecommerce #socialmedia #contentcreation

Text overlays

  • title · beginning

    Start selling digital courses online in the next 10 minutes

  • informational · middle

    Gumroad, stan.store, whop.com

  • informational · middle

    Make a new account on: TikTok, Instagram/Facebook reels, YouTube shorts, and X

  • informational · end

    Film ONE video on TikTok

  • informational · end

    Upload the same video to all platforms

Transcript

Gonna show you exactly how I became a multimillionaire at age 21 by selling digital products online. This is stupid easy to do. You don't need any money to get started, and you can have ChatGBT do all the hard work for you. But most people are just gonna scroll past this video or save this video and think that they're somehow gonna come back to it later. But if you're not in the 99% of lazy people on TikTok, just this one time, I'm gonna break down exactly how you can get started doing this in, like, the next thirty seconds. All you need is chat GBT, your phone, and some sort of rank in bio platform to actually sell your course. Step one is to pick an idea of what sort of course or digital guide that you wanna make. And if you don't have anything that you're interested or any good ideas, no worries. Just ask ChatGVT to brainstorm ideas for you. Then once you settle on an idea, ask ChatGVT to break that idea down into eight different chapters for an ebook. And then just one by one, ask it to elaborate on each of those chapters in three to four paragraphs. And now ten minutes later, you have a full on guide that you can start selling. Proofread it. Make sure it's good. Make whatever changes you need to. Add some pictures. Now you're gonna upload that PDF guide to any digital marketplace that you can put as a link in your bio. Good be Gumroad. It could be Stan's store or it could be wop.com. Now if you've already watched to this point, you've convinced yourself that you're not a part of the 99% of people on TikTok who just save videos and don't do anything or just keep on scrolling. So you need to do this next step. Don't be lazy. It's free and easy to do. And, ultimately, it's gonna be the most important thing you're gonna do to get sales. Make a brand new TikTok account. Make a brand new Instagram, which will also be a Facebook reels account. Make a YouTube shorts account and make an x account. Now that might sound like a lot, but trust me, this is where the real cheat code comes in. Now I want you to go film a video to promote your guide on your TikTok account. And I get it. You maybe have never posted videos online before, but I'm gonna be the first to tell you that there is no secret to the algorithm. There's no time that you're gonna post that's gonna make your video go viral. There's no hook that you're gonna put in your video to get you millions of views. The only way that you're gonna get good at making content is just by making content and putting in the work. But here's where it gets a lot easier. You just made a bunch of new accounts on different social media platforms. So you film one video on TikTok, edit it, upload it, post it, save it without a watermark. Now you can upload it to Instagram, Facebook, YouTube shorts, and x and get five times the amount of exposure while still only filming one video. This makes it way easier to get momentum and to go viral because filming one video can get five times the amount of reach. And maybe the videos that you edit, film, and post on TikTok aren't gonna go viral, but now you have four more chances to to upload that video to a different platform so you can go viral. Keep posting videos. Post to all five platforms. If you're not lazy, this will work. You will make money, and you will sell your digital guide. This is free and easy to get started. You don't need my help to do this. You don't need to buy somebody else's course to get started doing this. You just need the discipline to get started doing it. And if you wanna learn little things that I've learned over the past few years doing this on how to optimize how much money you make selling digital products, make sure to follow me because I'm gonna be posting a ton of free educational content right here on this account.

Step-by-step guide to creating and selling an e-book with no investment | Viral Hooks