Viral Hooks
Trending short videosGolf ruling solved with app
U

@usga

Instagram · Skit

@usga Rules AI is here! This first-of-its-kind technology puts 130+ years of golf rules expertise at your fingertips. The pilot is now underway, with a full launch coming later this year.

View original on Instagram

The edit1 shot · 7 text
Shots Text0:56

Performance

Views
995.5K
Likes
6.9K
Comments
118
Engagement
0.7%
Outlier
6.4×
Length · 27 May 2026
0:56

Video #31094 · Skit

Golf ruling solved with appfrom @usga

[01]

Overview

A golfer on a course faces a dilemma when a bird steals his ball from the fairway. He uses his phone to consult the new USGA Rules AI, which provides the correct ruling. The video demonstrates the app's functionality and ends with the golfer correctly replacing his ball and promoting the upcoming AI tool.

[02]

Simple outline

  1. 1Pose a relatable problem
  2. 2Introduce unexpected complication
  3. 3Demonstrate tech solution
  4. 4Show successful outcome

[03]

Related videos

[04]

Classification

Format
Concepts
SkitProduct PromoTutorial / How To
Elements
Text OverlayGraphic Overlay
Account
Topics

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

WHAT'S THE RULING?

Visual hook · 35%

An establishing shot of a golfer in a cart on a lush green golf course, setting a clear scene and context for a golf-related problem.

[06]

Hook template

Steal this for your own video

WHAT'S THE RULING WHEN [unexpected situation] HAPPENS TO YOUR [object or asset]?

  • — WHAT'S THE RULING WHEN A BIRD STEALS YOUR GOLF BALL?
  • — WHAT'S THE RULING WHEN A CUSTOMER DAMAGES YOUR PRODUCT BEFORE PAYING?
  • — WHAT'S THE RULING WHEN YOUR OPPONENT TOUCHES YOUR CHESS PIECE BY ACCIDENT?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct, bold-text question overlaid on a familiar scene, creating immediate curiosity and a challenge for the viewer.

Payoff

A final graphic reveal that names the product/service and provides a call to action, cementing it as the hero of the story.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Absurd Problem, The Elegant Solution

To demonstrate a product's value by presenting a common scenario, introducing a bizarre and unexpected complication, and then showcasing the product as the quick and authoritative solution.

  1. 1

    The Ambiguous Scenario

    Establish a common, everyday context that the target audience recognizes, setting the stage for a problem.

  2. 2

    The Absurd Complication

    Introduce a sudden, unexpected, and slightly humorous external event that creates a clear and non-obvious problem, escalating the initial situation.

  3. 3

    The Modern Reflex

    Show the protagonist turning to a digital device to find a solution, mirroring common user behavior and transitioning to the product.

  4. 4

    The Specific Inquiry

    Display the protagonist inputting their highly specific problem into a branded digital interface, clearly showing the product's use case.

  5. 5

    The Authoritative Resolution

    The interface delivers a clear, concise, and credible answer, instantly solving the problem and establishing the product's authority.

  6. 6

    The Confident Action

    The protagonist confidently applies the provided solution in the real world, visually confirming the product's effectiveness and closing the narrative loop.

Themes

  • Problem Solving
  • Technology
  • Sportsmanship
  • Humor

Techniques

  • Narrative Storytelling
  • Product Demonstration
  • Scenario-based marketing

Trends

  • AI Tools

Post caption

Rules AI is here! This first-of-its-kind technology puts 130+ years of golf rules expertise at your fingertips. The pilot is now underway, with a full launch coming later this year.

Text overlays

  • title · beginning

    WHAT'S THE RULING?

  • contextual · middle

    USGA What is your Rules Question?

  • contextual · middle

    What do you do if a bird picks up your ball from the fairway and flies away with it?

  • informational · middle

    If a bird picks up your ball and flies away with it, there is no penalty. You must replace the original ball (or another ball if it can't be recovered) on the original spot, estimating the spot if necessary (Rule 9.6).

  • informational · end

    Rules answers at your fingertips,

  • informational · end

    as good or better than... our own experts.

  • branding · end

    USGA RULES AI BETA COMING SOON...