@usga
Instagram · Skit
@usga Rules AI is here! This first-of-its-kind technology puts 130+ years of golf rules expertise at your fingertips. The pilot is now underway, with a full launch coming later this year.
@usga
Instagram · Skit
@usga Rules AI is here! This first-of-its-kind technology puts 130+ years of golf rules expertise at your fingertips. The pilot is now underway, with a full launch coming later this year.
Performance
Video #31094 · Skit
[01]
A golfer on a course faces a dilemma when a bird steals his ball from the fairway. He uses his phone to consult the new USGA Rules AI, which provides the correct ruling. The video demonstrates the app's functionality and ends with the golfer correctly replacing his ball and promoting the upcoming AI tool.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
WHAT'S THE RULING?
Visual hook · 35%
An establishing shot of a golfer in a cart on a lush green golf course, setting a clear scene and context for a golf-related problem.
[06]
Steal this for your own video
WHAT'S THE RULING WHEN HAPPENS TO YOUR ?
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, bold-text question overlaid on a familiar scene, creating immediate curiosity and a challenge for the viewer.
Payoff
A final graphic reveal that names the product/service and provides a call to action, cementing it as the hero of the story.
[08]
The structural pattern this video runs on
Framework
The Absurd Problem, The Elegant Solution
To demonstrate a product's value by presenting a common scenario, introducing a bizarre and unexpected complication, and then showcasing the product as the quick and authoritative solution.
The Ambiguous Scenario
Establish a common, everyday context that the target audience recognizes, setting the stage for a problem.
The Absurd Complication
Introduce a sudden, unexpected, and slightly humorous external event that creates a clear and non-obvious problem, escalating the initial situation.
The Modern Reflex
Show the protagonist turning to a digital device to find a solution, mirroring common user behavior and transitioning to the product.
The Specific Inquiry
Display the protagonist inputting their highly specific problem into a branded digital interface, clearly showing the product's use case.
The Authoritative Resolution
The interface delivers a clear, concise, and credible answer, instantly solving the problem and establishing the product's authority.
The Confident Action
The protagonist confidently applies the provided solution in the real world, visually confirming the product's effectiveness and closing the narrative loop.
Rules AI is here! This first-of-its-kind technology puts 130+ years of golf rules expertise at your fingertips. The pilot is now underway, with a full launch coming later this year.
title · beginning
WHAT'S THE RULING?
contextual · middle
USGA What is your Rules Question?
contextual · middle
What do you do if a bird picks up your ball from the fairway and flies away with it?
informational · middle
If a bird picks up your ball and flies away with it, there is no penalty. You must replace the original ball (or another ball if it can't be recovered) on the original spot, estimating the spot if necessary (Rule 9.6).
informational · end
Rules answers at your fingertips,
informational · end
as good or better than... our own experts.
branding · end
USGA RULES AI BETA COMING SOON...