Viral Hooks
Trending short videosVibrant teal beauty product launch photo
E

@elfcosmetics

Instagram · Carousel

@elfcosmetics It's time to lock down your locks! 💁‍♀️🩵 NEW Power Grip Hair Gel Wand and Power Grip Stick & Slick Hair Gel Pomade + Brush Bundle drop TOMORROW, March 4 at 9 AM PT / 12 PM ET (on elfcosmetics.com and the e.l.f. app for a limited time!) 💦 ✨ Power Grip Hair Gel Wand ($5): Slick down flyaways, frizz and part lines on the go (without the crunch, flake or stiffness!) ✨ Power Grip Stick & Slick Hair Gel + Brush Bundle ($11): Create slicked-back styles and high-shine wet looks with this strong-hold hair styling gel and slickback brush Head to our link in bio to sign up and be notified when this 🆕 Power Grip drip drops. ⏰ #elfcosmetics #powergrip

View original on Instagram

The edit1 shot · 5 text
Shots Text

Performance

Views
3.9M
Likes
261.5K
Comments
1.6K
Engagement
6.7%
Outlier
39.9×

Video #19620 · Carousel

Vibrant teal beauty product launch photofrom @elfcosmetics

[01]

Overview

A high-quality promotional image announcing a new limited edition hair care collection, featuring three products and a texture swatch against a matching teal background.

[03]

Related videos

12.9M16.7×Aesthetic showcase of product texture@gisou · Vibe Showcase4.2M42.2×Sensory product reveal teaser video@elfyeah · Hype Teaser160K90×Aesthetic product shot with mochi@emijayinc · Product Showcase1.4M42.3×EOS body lotion product lineup shot@eosproducts · Product Showcase1.6M375.4×Haircare routine order revealed sequentially@gisou · Tutorial / How To6.4M78.6×Model holding a pink blush stick@rhode · Product Promo4.1M27.7×Shimmery pink lip tint collage@rhode · Product Showcase3.1M2.1×Hailey Bieber wearing pink blush@rhode · Product Showcase753.4K44.3×Aesthetic pink skincare product collection@summerfridays · Product Showcase125.7KClose look at a limited-edition Birthday Cake lip balm@summerfridays · Product Showcase7M86.8×Woman holding black bag with cosmetic charm@rhode · Product Promo6.2M76.9×Aesthetic flat lay of Rhode makeup products.@rhode · Product Showcase

[04]

Classification

Format
Carousel
Concepts
Product ShowcaseProduct PromoBrand Showcase
Elements
Text OverlayColor Palette OverlayProduct Results Showcase
Account
Brand
Topics
BeautyCosmetics / SkincareBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 25%

NEW AND LIMITED EDITION

Verbal hook · 50%

It's time to lock down your locks!

Visual hook · 25%

Vibrant monochromatic teal color palette and high-gloss texture of the product smear.

Themes

  • New Product Launch
  • Brand Aesthetics
  • Innovation

Techniques

  • Monochromatic Color Scheme
  • Texture Swatch
  • Studio Lighting

Trends

  • Slick back hair trend
  • Clean girl aesthetic

Post caption

It's time to lock down your locks! 💁‍♀️🩵 NEW Power Grip Hair Gel Wand and Power Grip Stick & Slick Hair Gel Pomade + Brush Bundle drop TOMORROW, March 4 at 9 AM PT / 12 PM ET (on elfcosmetics.com and the e.l.f. app for a limited time!) 💦 ✨ Power Grip Hair Gel Wand ($5): Slick down flyaways, frizz and part lines on the go (without the crunch, flake or stiffness!) ✨ Power Grip Stick & Slick Hair Gel + Brush Bundle ($11): Create slicked-back styles and high-shine wet looks with this strong-hold hair styling gel and slickback brush Head to our link in bio to sign up and be notified when this 🆕 Power Grip drip drops. ⏰ #elfcosmetics #powergrip

Text overlays

  • title · photo_0

    NEW AND LIMITED EDITION

  • informational · photo_0

    POWER GRIP HAIR GEL WAND

  • informational · photo_0

    POWER GRIP STICK & SLICK GEL POMADE

  • informational · photo_0

    POWERFUL HOLD. LONG-LASTING GRIP.

  • branding · photo_0

    e.l.f.

Vibrant teal beauty product launch photo | Viral Hooks