Viral Hooks
Trending short videosShimmery pink lip tint collage
R

@rhode

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@rhode salty, sweet, here to stay 🥨 pretzel is now a part of the core rhode lineup. made with you from the start, our community handpicked it as a limited edition peptide lip tint in our spring collection. you’ve been asking us to bring it back ever since it sold out. now you can keep it in your forever rotation for a shimmery warm mauve tint, a caramel-glazed pretzel scent, and nourished, hydrated lips ✨

View original on Instagram

Performance

Views
4.1M
Likes
273.2K
Comments
1.1K
Engagement
6.7%
Outlier
27.7×

Video #43765 · Carousel

Shimmery pink lip tint collagefrom @rhode

[01]

Overview

A four-panel photo collage advertising a shimmery pink lip tint. The collage displays an extreme close-up of the product being applied, a detail shot of the applicator and formula, a texture swatch, and a model holding the product, all designed to showcase the product's features and create desire.

[03]

Related videos

[04]

Classification

Format
Concepts
Product Showcase
Elements
Intimate Close-UpDirect FlashMacro Photography
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

salty, sweet, here to stay 🥨

Visual hook · 65%

An extreme close-up of glossy, shimmery lips being applied with the product, combined with a multi-panel grid layout that showcases different textures and angles simultaneously.

[06]

Hook template

Steal this for your own video

A four-panel grid: extreme close-up of [product] in use, alongside its [signature detail], a [texture or result] close-up, and someone holding it.

  • — A four-panel grid: extreme close-up of lip tint being applied, alongside its applicator, a shimmer swatch close-up, and someone holding it.
  • — A four-panel grid: extreme close-up of a fountain pen writing, alongside its nib, an ink-stroke close-up, and someone holding it.
  • — A four-panel grid: extreme close-up of a pastry being glazed, alongside its flaky layers, a glaze-texture close-up, and someone holding it.

Themes

  • product desire
  • beauty
  • self-care
  • texture

Techniques

  • macro photography
  • direct flash
  • grid composition
  • close-up shots

Trends

  • glossy lips
  • product swatch showcase

Post caption

salty, sweet, here to stay 🥨 pretzel is now a part of the core rhode lineup. made with you from the start, our community handpicked it as a limited edition peptide lip tint in our spring collection. you’ve been asking us to bring it back ever since it sold out. now you can keep it in your forever rotation for a shimmery warm mauve tint, a caramel-glazed pretzel scent, and nourished, hydrated lips ✨

Shimmery pink lip tint collage | Viral Hooks