@noble.design.dessau
Instagram · Vlog
@noble.design.dessau Day 13 - trying to save my dads company ❤️ To everyone who’s already part of this journey—thank you. Your support, your comments, your shares, and simply being here mean more than you know. ❤️ #notjustabusiness
Performance
Video #43385 · Vlog
[01]
The creator narrates a story where he discovers a brand-new product thrown away, leading him to research planned obsolescence by large companies. He frames this as a problem his dad's company can solve by creating durable products. He then presents a three-step plan to save the business: build a product that lasts, post this video to raise awareness, and ask viewers to share it to make quality popular again.
[02]
[03]
359.2K6.7×Emotional plea to save father's company@noble.design.dessau · Origin Story
362.7K9.6×One-year founder journey of launching a product design company while working full time@fictionproducts · Origin Story
2M38.5×Son's plea to save dad's company@noble.design.dessau · Origin Story
1.1MDad explains family business product@noble.design.dessau · Origin Story
3.3M87.1×Inventor shares how they took the Squeezi from prototype to Amazon@mysqueezi · Origin Story
247.4K4.8×Dad explains his best product@noble.design.dessau · Origin Story
5.1MCreator's 2023 entrepreneurial journey montage@brandinowang · Journey Documentation
88.2K2.4×Explaining a multi-million dollar failure@squidpakter · Origin Story
147.3KCreator lists four keys to success@kismet_design · Breakdown
2.9M26.8×Entrepreneur's 20-year business journey@marshallhaas · Origin Story
157KDocumenting a business from day one@porterjugs · Origin Story
643.6K94.3×Greenscreen story about teen inventor@zephzoid · Breakdown[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 10%
yesterday
Verbal hook · 25%
Yesterday, I walked through my neighborhood when I watched something weird.
Visual hook · 65%
A man walks down a suburban street, and a strange, glowing red humanoid figure briefly appears on a house roof, creating immediate intrigue and a sense of mystery.
[06]
Steal this for your own video
Frame a routine in a vlog-style shot; let a flash briefly in an , then disappear before anyone explains it.
[07]
The promise the opener makes, and how the video pays it back
Hook
A personal, curiosity-piquing anecdote that grounds the story in a relatable, everyday experience.
Payoff
The Audience Enlistment: The final beat directly tasks the viewer with a specific, crucial role in the plan, transforming them from a passive observer into an active participant in the hero's journey.
[08]
The structural pattern this video runs on
Framework
The Underdog's Manifesto
Frame a personal goal as a righteous fight against a flawed, impersonal system, then present a clear, multi-step plan that enlists the audience as key participants in the mission's success.
The Inciting Incident
A specific, puzzling observation is made, which serves as the catalyst for the entire narrative and introduces the core problem.
The Systemic Revelation
The initial observation is investigated, leading to the discovery of a larger, systemic flaw or 'conspiracy' orchestrated by a powerful, faceless antagonist (e.g., 'big companies').
The Personal Quest
The systemic problem is connected to a personal, high-stakes mission, creating an emotional anchor and establishing a clear David vs. Goliath dynamic.
The Actionable Blueprint
A simple, numbered plan is presented, breaking down the seemingly impossible mission into clear, achievable steps. One step is meta, referencing the creation of the content itself.
Day 13 - trying to save my dads company ❤️ To everyone who’s already part of this journey—thank you. Your support, your comments, your shares, and simply being here mean more than you know. ❤️ #notjustabusiness
contextual · beginning
yesterday
contextual · beginning
when
contextual · beginning
weird
informational · middle
Iberdrola https://www.iberdrola.com Most Products Are Built to Fail
contextual · middle
I need a new one
title · middle
MY DAD'S COMPANY
title · middle
BIG BRANDS
informational · middle
step 1
informational · middle
step 2
informational · end
step 3 (to make quality popular again)
call-to-action · end
to
call-to-action · end
Share it with a friend!
Yesterday, I walked through my neighborhood when I watched something weird. Someone threw a brand new product away. I did some research and realized that all the big companies doesn't even want their products to live that long. Since my goal is to save my dad's company against these big brands, here's my plan. Step one, build a product that lasts lasts forever. Step two, post this video. And step three, make quality popular again. We rank you to share this video.