@thelipsticklesbians
TikTok · Talking Head Edit
@thelipsticklesbians Dry for a soft shimmer, or amplified for an intense metallic finish. There’s no wrong way to use Flexi - only endless possibilities. #leakedlabs #thelipsticklesbians #makeup #productdevelopment #beautytok
Performance
Video #21344 · Talking Head Edit
[01]
The creator demonstrates the versatility of a new metallic makeup powder by swatching four different shades on the four quadrants of her face. For each shade, she first applies the product dry, then uses a setting spray to show the amplified, high-shine wet finish, utilizing split-screen edits to directly compare the two effects while explaining the unique particle properties of each pigment.
[02]
[03]
2.6M796.8×Satisfying metallic eyeshadow swatches@morpheofficial · Product Showcase
1.3M1247.6×Demonstrating flexible makeup powder application@thelipsticklesbians · Product Demo
165.3K156.3×Testing unreleased flexible makeup product@smilingjoce · Product Demo
73.9M8.5×Aesthetic showcase of liquid makeup@saiebeauty · Vibe Showcase
206.4KAesthetic makeup application montage@hourglasscosmetics · Product Demo
1.5M528.1×Aesthetic product feature showcase@morpheofficial · Product Demo
1.7M137.3×Aesthetic makeup product swatch montage@kikomilano · Product Showcase
6.5M8.4×Demonstrating a glowy makeup product@rarebeauty · Product Demo
4M2140.3×Aesthetic montage of glossy makeup@refybeauty · Product Showcase
1.2M249.4×Satisfying foundation shade swatch showcase@refybeauty · Product Showcase
776.8KRapid fire blush shade showcase@rarebeauty · Rapid Fire Listicle
2M47.4×Split-screen makeup product demonstration@elfyeah · Product Demo[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 25%
Let's swatch Amplify Flexi Powder on each quadrant of my face.
Visual hook · 75%
Extreme close-up of the creator holding a small, highly reflective silver metallic makeup disc directly to the camera lens, creating immediate curiosity about the object.
[06]
Steal this for your own video
Extreme close-up of held directly to the camera lens, cutting immediately to it being applied across sections of .
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish the testing parameters and visually divide the testing area into distinct zones for systematic evaluation.
Payoff
Display the fully completed testing area, summarizing the product's unique value proposition through the combined visual evidence.
[08]
The structural pattern this video runs on
Framework
The Multi-Zone A/B Matrix
Demonstrating a product's dual-state capabilities by systematically testing multiple variants across distinct physical zones, comparing the baseline state versus the activated state for each.
The Initial Contrast
Demonstrate the core dual-state gimmick on the first variant, establishing the stark visual contrast between the baseline and activated states.
The Variable Introduction
Test the second variant while introducing a specific physical characteristic that differentiates it from the first.
The Property Escalation
Test the third variant, focusing on a different physical property (like thickness or texture) to show product range.
The Extreme Variant & Competitor Call-out
Test the final, most dramatic variant and explicitly compare the product's unique capabilities to traditional market alternatives.
Dry for a soft shimmer, or amplified for an intense metallic finish. There’s no wrong way to use Flexi - only endless possibilities. #leakedlabs #thelipsticklesbians #makeup #productdevelopment #beautytok
contextual · throughout
Application: DRY
contextual · throughout
Application: WET
informational · beginning
Shade: The One Who Believed
informational · middle
Shade: The Rings Of Fire
informational · middle
Shade: The Fairy Godmother
informational · end
Shade: The Boss B*tch Energy
Let's swatch Amplify Flexi Powder on each quadrant of my face. This is Flexi Dry. This is Flexi Amplified. One pump of setting spray. That's so crazy that you can get that effect. It's cool. This is Flexi Dry. This is flexi amplified. This copper tone has less pearl than the silver. Every disc is a little bit different because every pearl is a little bit different. This is the gold tone, dry. This is the gold tone, which is also the thinnest, amplified. I'm swiping emollias. Best and certainly not least, this is amplify flexi dry. This pink has the most pearl. It has a higher particle size. Then we amplify. I mean, you can't do this with traditional ultrasound. No. This is flexi.