@rhode
Instagram · Show and Tell
@rhode @alexandramalenaleclerc’s everyday rhode routine 🌟 @vogueaustralia 🥛 skin + lips prepped with peptide eye prep, glazing milk, peptide glazing fluid, and peptide lip boost 🪄 touches of color with pocket blush in sprinkle + sleepy girl, peptide lip shape in lunge, and peptide lip tint in pbj
Performance
Video #21495 · Show and Tell
[01]
The creator walks viewers through her everyday skincare and makeup routine, starting with under-eye patches and moving through various Rhode products like glazing milk, fluid, blush, and lip tint, demonstrating the application of each while explaining her preference for a natural, glowy look.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Hi, Vogue. I'm Alexandre Leclerc, and today I'm going to be showing you my skincare routine and my everyday makeup look.
Visual hook · 65%
The creator is already wearing distinctive under-eye patches while looking directly into the camera in a well-lit, luxurious bathroom setting, creating immediate visual interest.
[06]
Steal this for your own video
Open in a well-lit , looking directly at the camera while already wearing/using a visually distinctive for an immediate reveal.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera introduction that immediately establishes the creator's identity and explicitly states the exact process or transformation the viewer is about to watch.
Payoff
The final visual reveal of the completed process, providing immediate satisfaction of the hook's promise, followed by a definitive concluding statement and sign-off.
[08]
The structural pattern this video runs on
Framework
The Step-by-Step Transformation
A chronological progression of sequential steps used to achieve a specific end result, where the creator demonstrates each phase while explaining the specific utility and personal philosophy behind it.
The Foundation Setting
Establishing the base layer or first crucial step of the process, demonstrating the initial action while explaining why it serves as the necessary starting point.
The Philosophy Drop
A brief narrative pause in the physical demonstration to share the overarching strategy or core principles (e.g., a 'three-word approach') that guides the entire process, building deeper connection with the viewer.
The Core Execution
Moving systematically through the primary functional steps, layering techniques and tools while justifying each addition's role in the broader goal.
The Highlight Re-Hook
Elevating the narrative energy mid-video by introducing the creator's 'favorite' or most impactful step, often accompanied by a relatable personal quirk or admission to re-engage the audience.
The Finishing Details
Applying the final micro-adjustments and detail work required to polish and complete the transformation.
@alexandramalenaleclerc’s everyday rhode routine 🌟 @vogueaustralia 🥛 skin + lips prepped with peptide eye prep, glazing milk, peptide glazing fluid, and peptide lip boost 🪄 touches of color with pocket blush in sprinkle + sleepy girl, peptide lip shape in lunge, and peptide lip tint in pbj
Hi, Vogue. I'm Alexandre Leclerc, and today I'm going to be showing you my skincare routine and my everyday makeup look. So I always start with my Rhode patches. I really like the way it looks then when I apply my concealer underneath. And then I'll go in with my glazing milk. I really love this product because it just really makes my skin glowy. If I bad three words, I would say my approach to beauty is natural, fresh, and luminous. I really like when makeup looks best, just very glowy. So then I apply my glazing fluid. I don't need to put too much of that product because with the glazing milk, it's already quite, hydrated. I think my first good product must have been the glazing milk. I instantly loved it because you can apply it everywhere. So I don't just use it on my face. I use it on my arms, on my legs, everywhere everywhere else where I where I need a bit of a shine. And now it's for my favorite part, blush. So I usually use sprinkles, but I also really love sleepy girl, so and for this one, I also love to apply it on my hand, and then I go in with a brush, and I do the same as with the bronzer. I definitely have bit of a blush blindness, so this is where I tier applying too much. I love pink cheek. I don't really change it much, I just apply a bit more products, I would say. I apply a bit of this balm before I start doing my lips, just to grab them and leave the house without doing my lips. They're just very light and I like when they are a bit darker. I don't really I can't put the over line on my upper lip, I just try to do it on my my better lip. And that's it. That's my look. Bye folks. See you next time.