Viral Hooks
Trending short videosOne brand skincare as makeup challenge
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@skylerreneee

TikTok · Speaker address

@skylerreneee Full face of @rhode skin #rhode #naturalmakeup #makeupchallenge #makeuptutorial

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The edit1 shot · 1 text
Shots Text1:52

Performance

Views
3.1M
Likes
344.9K
Comments
515
Engagement
11.1%
Outlier
8.4×
Length · 19 Apr 2025
1:52

Video #4464 · Speaker address

One brand skincare as makeup challengefrom @skylerreneee

[01]

Overview

The creator announces she is doing a 'full face of Rhode' challenge, using the brand's skincare products to create a makeup look. She sequentially applies and reviews the Glazing Milk, Peptide Glazing Fluid, and two different moisturizers (Barrier Restore Cream and Barrier Butter), explaining which is better for oily vs. dry skin. She then demonstrates a hack by mixing a foundation stick with the Glazing Milk to create a sheer skin tint, applies it, and finishes by applying the Peptide Lip Treatment before teasing a part two of the video.

[02]

Simple outline

  1. 1State a unique challenge
  2. 2Systematically review items
  3. 3Introduce a comparative judgment
  4. 4Reveal an 'insider' hack
  5. 5Address a known controversy

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How ToProduct Showcase
Elements
Title Text HookJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Full face of rhode

Verbal hook · 10%

Better do a full face of Rogue.

Visual hook · 45%

The creator holds up a large, clear tray filled with numerous beauty products from a single brand, immediately establishing the video's premise and creating visual interest for a beauty-focused audience.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Challenge Premise: State a compelling challenge or goal that requires using a set of items in an unconventional way, and promise an honest, unfiltered opinion to the viewer.

Payoff

The Open Loop: Resolve the immediate question raised in the final beat (e.g., is the product still flawed?) but immediately create a cliffhanger that prompts the viewer to watch the next part.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert Gauntlet

Systematically evaluating a set of related items under a specific challenge, delivering nuanced judgments and insider tips to establish authority and build trust.

  1. 1

    Beat 1: The Foundational Review

    Introduce and evaluate the first item using a consistent micro-pattern, establishing the review format and initial tone for the rest of the video.

  2. 2

    Beat 2: The Credibility Build

    Evaluate a subsequent item by focusing on its technical specifications or key ingredients to demonstrate expertise and justify the opinion.

  3. 3

    Beat 3: The Loyalty Statement

    Make a broad, positive statement about the brand or category to establish a baseline of trust before introducing more nuanced critiques.

  4. 4

    Beat 4: The Comparative Judgment

    Introduce an item and deliver a qualified or critical opinion, often by comparing it to another item and creating a 'this-for-that' recommendation for different user types.

  5. 5

    Beat 5: The Value-Add Hack

    Reveal a non-obvious technique or 'hack' that combines or modifies items to achieve a better result, providing unique value and fulfilling the initial challenge.

  6. 6

    Beat 6: The Controversy Address

    Directly acknowledge and discuss a well-known flaw, issue, or public controversy related to an item, building authenticity and trust by being transparent.

Themes

  • Product review
  • Makeup challenge
  • Skincare as makeup
  • Brand loyalty

Techniques

  • Direct-to-camera address
  • Product demonstration
  • Honest review

Trends

  • One Brand Makeup Challenge

Post caption

Full face of @rhode skin #rhode #naturalmakeup #makeupchallenge #makeuptutorial

Text overlays

  • title · beginning

    Full face of rhode

Transcript

Better do a full face of Rogue. And as always, I'm gonna give you my honest thoughts and opinions on every single one of these products. Obviously, most of the Rogue products are skin care, so I'm gonna challenge myself to do a full face of makeup with them. First, I'm going in with the Glazing Milk. I have tried a lot of milky toner products, and I feel like this one's a really nice thick consistency. And it really hydrates the skin and adds such a beautiful glow. Now going in with the peptide glazing fluid. I really do love the ingredients in this product. It has niacinamide, peptides, and hyaluronic acid. My skin just loves good skincare. Anytime I'm ever breaking out, I always go back to my Rhode Skincare and know it's never gonna break me out, and it's very hydrating. Now going in with the Barrier Restore Cream, if I can even get any out of tier. And no me, like, literally gutting the bottle to get some out. I do really like this moisturizer. This is a really good lightweight better hydrating moisturizer. But I will say if I had to pass up on one product, it would be this one. It's good, don't get me wrong, but I feel like it's not as special as the other skin care products. I do think the Restore cream is good if you have oily skin because it is very lightweight. And if you have dry skin I would go for the barrier butter this is an extremely rich and thick hydrating moisturizer it gives the skin such an amazing glow and it does work really well as a primer especially if you have dry skin one of my favorite hacks that I actually learned from Hailey is to take a foundation stick on the back of her hand and then mix in the glazing milk. It creates this really hydrating sheer skin tint. I actually do this hack all the time just to sheer out my foundation and make it look more skin like and more hydrating. I would love to see Rhode come out with a skin tier. I feel like if they did, it would look something like this where it just melts into your skin, feels like skin care. My lips are a little dry, so I'm gonna go in with a peptide lip treatment. I love these. I used to rave about them all the time because they're so shiny. They're so hydrating. Ever since I got a green one, I kinda stopped talking about them as much because I would be so upset if one of you guys purchased it and it was really grainy per my recommendation. This is a brand new one and it's not grainy and I feel like I haven't gotten a grainy one in, like, over a year no maybe they fixed that issue. Okay. Go to part two.

One brand skincare as makeup challenge | Viral Hooks