@aesthetically_zealous
TikTok · Show and Tell
@aesthetically_zealous @OrtoParisi Parfum can I get an explanation as to this sample design? 😂 #nicheperfume #perfumesamples #fragrance
@aesthetically_zealous
TikTok · Show and Tell
@aesthetically_zealous @OrtoParisi Parfum can I get an explanation as to this sample design? 😂 #nicheperfume #perfumesamples #fragrance
Performance
Video #22106 · Show and Tell
[01]
The creator holds up a uniquely impractical perfume sample from the niche brand Orto Parisi, humorously critiquing its awkward blister-pack design. They demonstrate how the sample cannot stand up once opened and question the logic behind packaging such a strong fragrance in a way that risks spilling, directly asking the audience for an explanation.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
No one: "we need the most awkward way to sample the world's longest lasting perfume." Orto Parisi:
Verbal hook · 40%
I really feel like Orto Parisi said fuck y'all when they decided to, make their samples like this.
Visual hook · 5%
Close-up shot of a hand holding a tiny, unusually shaped gold blister-pack perfume sample against a blurred background of numerous other perfume bottles.
[06]
Steal this for your own video
No one: '.' : .
[07]
The promise the opener makes, and how the video pays it back
Hook
Use a recognizable text meme format combined with a bold verbal statement to immediately introduce a baffling product design choice.
Payoff
End with a direct, repeated call to the audience asking them to explain the logic behind the design, naturally driving comment engagement.
[08]
The structural pattern this video runs on
Framework
The Design Flaw Roast
Showcasing a baffling or highly impractical product design choice, roasting its usability, and crowdsourcing an explanation from the audience to drive comments.
The Usability Roast
Point out the specific functional flaw of the design, exaggerating the negative consequences of using it as intended.
The Physical Impracticality
Rhetorically question how the user is actually supposed to physically interact with or store the flawed item once opened.
@OrtoParisi Parfum can I get an explanation as to this sample design? 😂 #nicheperfume #perfumesamples #fragrance
contextual · throughout
No one: "we need the most awkward way to sample the world's longest lasting perfume." Orto Parisi:
I really feel like Orto Parisi said fuck y'all when they decided to, make their samples like this. Like, what am I supposed to do with this? Wearing this much mega mare would literally kill someone. What am I supposed to do with this? Stand it up on edge after I've ripped the top off? Like, someone please explain. Please explain.