Expert explains why big bottles are bad.from @fzotic

Transcript

So it seems like the biggest bottle is the best deal. I've been a perfumer for sixteen years. It seems like a good idea, but it's not really. It really seems like you're gonna buy that bottle, lock in that value, and have it forever. But that's not really how it works. The more you spray a perfume, the more the level goes down. The The more the level goes down, the more air you're introducing into the bottle. That's called headspace, which this space up here. Headspace is tier, which has oxygen in it, and that adds to oxidation. So if you think about it, a bigger bottle has more room for more headspace, which means there's more room for oxidation, which means tier time, more rank more of your perfume is actually gonna get worse oxidized. No a smaller bottle, even though per milliliter, maybe it's not a better value, your perfume is more protected. And then here's the other thing that people don't tell you. I bought this bottle of Houdreaux years ago. It was really my favorite perfume at the time. I was obsessed with it. I couldn't get enough. Over time, I would dip into that bottle less and less. I'm still delighted that I have it, and it it smells pretty good. But I could have done better things with that money. I could have distributed best among, like, two different perfumes. The perfume houses put out these tier, really expensive bottles because they can charge more.