Step-by-step vintage brand redesignfrom @thebrandonshepherd

Transcript

Gonna make Nutella look like a super old vintage rank. Starting by getting rid of this modern plastic jar, and replacing it with a time appropriate glass one, with that standard tan color for the label. A bright red border though will help that label pop out. And this small section here at the bottom will be the perfect place to house the product description rank we can't forget the old timey slogan smooth spread every time. I found a fairly clean font for the logo that I think still fits the time period, which I'll make the standard Nutella red. Now this is made by Ferrero, which actually already has a super old looking logo, so no need to really change that at all. Now the original design has a lot of stuff on the label, like these nuts, a slice of bread, a knife, a glass of water, and for some reason a flour. For my vintage label though, I'm gonna focus solely on the spread since that's what we're selling. I'll use this vectorized filter to make it look like this image was hand illustrated, which was much more common in those days than realistic photographs. I'll throw some hazelnuts into the mix best to visually show off that part of the Nutella flavor, and those will get the same vector filter no they match the spread. Now to make this look like a truly old label, I'm gonna add a bunch of old paper textures to this to make it look worn, kinda like it's been slightly damaged over time. These textures are actually part of a texture pack of over 700 different textures I sell on my website. You can go to the link in my bio if you wanna check those out. So if the slick modern brand that is Nutella was actually made over a hundred years ago, I think this is possibly what it would good looked like. What do you think?