@brian_blum
Instagram · Talking Head Edit
@brian_blum You need to see this So @Tubi dropped their annual “The Stream 2026” report and the takeaways have huge implications on your marketing budget Consumers preferences have completely changed Creators are the new Hollywood Streaming is their most intentional behavior And preferences for free with ads are growing I highly recommend you checkout the full report Comment “Tubi” and I’ll send you the link! #tubipartner
Performance
Video #23356 · Talking Head Edit
[01]
The creator directly addresses the camera to break down the key findings of Tubi's 'The Stream 2026' report, using graphic overlays and B-roll to illustrate his points. He explains how creators are now viewed on par with Hollywood talent, highlights the importance of reflecting fandoms in brand advertisements, and emphasizes the high engagement rates of streaming platforms. He concludes by prompting viewers to comment a specific keyword to receive a direct message with the full report.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 80%
Was at an event last week with an animatronic rabbit that handed me a fortune and it actually came true.
Visual hook · 20%
Rapid cuts from a crowded, neon-lit party scene to a glowing, vintage-style animatronic fortune-telling rabbit machine before revealing the speaker.
[06]
Steal this for your own video
Was at last week and gave me and it actually came true.
[07]
The promise the opener makes, and how the video pays it back
Hook
A personal, slightly unusual anecdote that seamlessly transitions into the introduction of an authoritative report or data source, creating immediate curiosity.
Payoff
A direct call-to-action offering the complete, original data source in exchange for a specific engagement action (like commenting a keyword) to drive lead generation.
[08]
The structural pattern this video runs on
Framework
The Insight Extraction Framework
Hooking the viewer with a surprising anecdote, validating it by breaking down key statistics from an authoritative report, pairing each data point with an actionable business takeaway, and ending with a lead-generation CTA.
The Authority Anchor
Introduce the source of the data, establish its credibility, and build anticipation by claiming the findings are highly significant or disruptive.
The Paradigm Shift (Insight 1)
Present the first major statistic that challenges conventional wisdom, immediately translating it into a broad strategic shift or investment signal.
The Behavioral Pivot (Insight 2)
Present the second statistic, focusing specifically on consumer behavior or psychology, and explain how to apply it practically to current strategies.
The Untapped Opportunity (Insight 3)
Present the final, most impactful statistic and frame it as a massive, uncontested market opportunity to leave the viewer feeling inspired.
You need to see this So @Tubi dropped their annual “The Stream 2026” report and the takeaways have huge implications on your marketing budget Consumers preferences have completely changed Creators are the new Hollywood Streaming is their most intentional behavior And preferences for free with ads are growing I highly recommend you checkout the full report Comment “Tubi” and I’ll send you the link! #tubipartner
call-to-action · end
comment "tubi"
Was at an event last week with an animatronic rabbit that handed me a fortune and it actually came true. Tubi's annual streaming report that stream 2026 just dropped and the data is wild. Here's what you need to know. First, 63% of viewers say that watching a creator's video feels no different than watching a Hollywood TV show. Not almost as good, no different. Creators are officially the new celebrities and the data shows that they're perceived at the same level as Hollywood talent. That's a bat signal of where to invest. Shows and series that blend creators audiences with popular IP will continue to thrive moving forward, but it doesn't stop there. Two thirds of viewers say that they're more likely to buy from a brand when their fandom is directly reflected in the ad. Not just targeted tier, but reflected in it. Almost like they're a part of an inside joke that only they would get. Meanwhile, compared to other mediums, streaming rates is the most engaging consumption behavior. With 90% of folks saying they're more locked in watching streaming than scrolling social media or attending live events. That intentional viewing makes streaming a blue ocean for brands that are willing to invest. Want the full report yourself? Comment Tubi and I'll DM you the free full stream 2026 report.