@shwinnabego
TikTok · Greenscreen Talking Head
@shwinnabego Another PSA for brands on tiktok. Please stop hiring tons of creators to make random content for your account. I have yet to see this strategy work. #marketing #tiktokstrategy #socialmediamarketing #SmallBusiness
Performance
Video #2712 · Greenscreen Talking Head
[01]
The creator delivers a direct-to-camera monologue advising brands to stop hiring multiple creators to produce disconnected content for their own TikTok accounts. He establishes his credibility by showing his own successful brand account, uses screenshots of other accounts as examples of what not to do, and proposes two alternative strategies: engaging creators to post on their own channels or hiring one dedicated creator to build a cohesive brand presence.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
PSA for brands on tiktok part 3
Verbal hook · 70%
Okay. Brands have to stop doing this on TikTok.
Visual hook · 15%
A speaker is positioned in front of a background collage of various TikTok video thumbnails, immediately establishing the context of the discussion about the platform.
[06]
Steal this for your own video
, you have to stop doing this on .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, prohibitive command that calls out a specific audience and a common behavior, creating immediate intrigue and relevance.
Payoff
A concluding statement that summarizes the recommended strategic approach and promises a significant, positive long-term outcome for adopting it.
[08]
The structural pattern this video runs on
Framework
The Expert Correction
Identify a common, costly mistake within a niche, establish personal authority to solve it, and provide a clear, superior alternative supported by evidence.
The Flawed Logic Diagnosis
Deconstruct the common but incorrect reasoning behind the targeted behavior, showing empathy for why the mistake is made before invalidating it as a 'losing strategy'.
The Credibility Flash
Visually and verbally present evidence of one's own success or expertise in the domain, building the authority needed for the advice to be accepted.
The Method Contrast
Explicitly state the incorrect method in simple terms ('you cannot do X'), followed immediately by presenting clear, actionable, and superior alternative methods ('what you can do is Y or Z').
The Cautionary Tale
Provide a concrete, visual example of the negative consequences of following the incorrect method, using a real-world case to prove the stakes are real.
The Mindset Shift
Reframe the audience's core thinking about the topic, moving them from a tactical, disconnected approach to a cohesive, strategic perspective.
Another PSA for brands on tiktok. Please stop hiring tons of creators to make random content for your account. I have yet to see this strategy work. #marketing #tiktokstrategy #socialmediamarketing #SmallBusiness
title · beginning
PSA for brands on tiktok part 3
Okay. Brands have to stop doing this on TikTok. It unfortunately is a losing strategy. I have not seen it work well. And they do this because they're looking for scalable ways to create content. And there's this belief that it's purely just numbers game that if you create enough content, eventually, something will go viral. And here's the idea. As someone who has a pretty solid brand account on TikTok and have worked with companies like this to create very high performing content, you cannot hire a bunch of different creators to generate various pieces of content for you that you just post on your account. What you can do is engage them to create content on their account or hire one dedicated creator for your account. But accounts that have one creator here, another creator here, another creator tier, and this brand has 80,000 followers and none of their content is performing well, and you've just stopped thinking of the TikTok account as a kind of disconnected series of content where you can just try a million different styles and a million different creators because your account is not going to perform all that way. You need to have some strategy in place in terms of the type of content you're gonna create. You need one dedicated creator or it can be your internal team. It can be a cast of creators that kind of rotate through, but having all these one off hits, the videos don't do well. You don't signal to TikTok that your account that makes high quality content, they suppress your reach. It's a mistake and it's much better to just get strategy in place and figure out the type of content you're gonna create. It takes a little bit more of a lift upfront, but it's gonna pay off tremendously.