@samogborn
Instagram · Greenscreen Talking Head
@samogborn are we actually moving away from plain creation? i’ve been noticing a bigger trend toward curation and i had to make a post about it. other creators like @jtbarnett have already created videos on this topic - wanted to add my .02! screenshots ft @bradylockerby @curatedblueprint @tiffssnippets @simon__gold @ellamiller @arca.so and others not on IG!
Performance
Video #1650 · Greenscreen Talking Head
[01]
The creator presents an analysis of the future of content, arguing that the focus is shifting from mass creation to taste-based curation. She explains that this trend is driven by 'peak algorithm fatigue,' where users want less content to sift through. The creator positions human curators as the new trusted tastemakers, using examples like Substack and the app Arca to illustrate platforms that prioritize deliberate, curated experiences over endless, algorithm-driven feeds. She concludes by advising marketers and brands to shift their goal from achieving virality to being chosen by these influential curators, whom she describes as the new 'distribution engines'.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook
the future of content
Verbal hook
Everyone is obsessed with content creation right now.
Visual hook
A high-contrast, stylized collage of celebrity faces in vibrant pink and green hues, with the creator's small video inset, creating a visually arresting and artistic opening.
[07]
The promise the opener makes, and how the video pays it back
Hook
Acknowledges a widely accepted truth ('Everyone is obsessed with X') and immediately pivots to a 'real' or 'deeper' shift ('but the real shift is Y'), creating an immediate knowledge gap and positioning the creator as an insider.
Payoff
The Concluding Reframe: Replaces an old, outdated question or goal ('is it going to go viral?') with a new, more strategic one ('is it going to be chosen?'), leaving the viewer with an actionable shift in perspective.
[08]
The structural pattern this video runs on
Framework
The Trend Forecaster
To establish authority by identifying a nascent cultural or market shift, explaining its root cause, and reframing the audience's perspective and goals based on this new reality.
The Boundary Definition
Clarifies the thesis by explicitly stating what it is *not* ('I'm not talking about playlists or mood boards'), preventing common misinterpretations and adding nuance.
The Core Principle
Articulates the central argument in a single, powerful statement that contrasts the old paradigm with the new one ('rooted in taste and not in volume').
The Problem Diagnosis
Explains the universal pain point or cultural fatigue that is causing the shift ('peak algorithm fatigue'), making the trend feel necessary and inevitable.
The Solution Unveiling
Introduces the key players or concepts that are the answer to the diagnosed problem ('this is where curators come in').
The Evidence Showcase
Provides concrete, real-world examples (apps, platforms, movements) that serve as tangible proof for the thesis, moving it from theory to reality.
The Paradigm Shift
Elevates the argument by explaining the fundamental change in user psychology or intent that the trend represents ('The point isn't to make you scroll. It's to make you stop').
are we actually moving away from plain creation? i’ve been noticing a bigger trend toward curation and i had to make a post about it. other creators like @jtbarnett have already created videos on this topic - wanted to add my .02! screenshots ft @bradylockerby @curatedblueprint @tiffssnippets @simon__gold @ellamiller @arca.so and others not on IG!
title · throughout
the future of content
contextual · beginning
Everyone is obsessed with
Everyone is obsessed with content creation right no, but the real shift is happening in curation. And, no, I'm not exactly talking about playlists or even mood boards. The actual influence is rooted in taste and not in volume. And all of this is happening because we've reached peak algorithm fatigue. It's not that people want less content. They just want less stuff to sift through. And this is where curators come in, and they're the ones actually defining what matters right no. Because when everything is so scroll heavy, taste is the new trust. This is why places like Substack No is thriving right no. And another app that's anticipated where all of this is happening is called Arca. There's no feeds, no for you page, just curated, deliberate, taste forward Internet. The point isn't to make you scroll. It's to make you stop. Smart marketers and brands are picking up on this right now, and they know that curators are essentially distribution engines. So now the question you need to answer is no, is our content going to go viral? Rather, is our content or brand going to be chosen? And that's an entirely different ballgame than what we're used to right now with content creation.